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That was Atari Corp (Tramiel, ex-Commodore), not Atari Inc (Warner). Diff company.
by cmrdporcupine 3y ago
That was Atari Corp (Tramiel, ex-Commodore), not Atari Inc (Warner). Diff company.
- seanmcdirmid 3y agoOof, I wasn't familiar with the distinction. Still, that it came out under the Atari brand at all is still notable.
- lordfrito 3y agoAt least it's the same R&D team from Bushnell/Warner, just under new management. On the consumer side, there's a lot of continuity between the Warner and Tramiel eras. The Tramiel era was a much leaner/meaner Atari, trying to shed dead weight to avoid bankruptcy. After Tramiel "merged" with JTS the company was liquidated. The consumer side of Atari no longer exists as an R&D house, all that's left is a brand name and some IP. The "fun" era was under Bushnell/Warner when they were flush with cash, lots (likely too much) of R&D spend. The Tramiel era had not quite as much innovation as Tramiel famously refused to spend money on development R&D or marketing. A lot of cool stuff was done that went nowhere, their tech failed to impact the market.