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> Nothing really to see here or complain about. Apple's brand is generally pro-consumer and pro-experience. How is such dated technology (i.e., USB 2.0) anywh

> Nothing really to see here or complain about. Apple's brand is generally pro-consumer and pro-experience. How is such dated technology (i.e., USB 2.0) anywhere close to Apple's brand (read: market expectations)? If any other company said, "Here's a brand new 2023 $800 device with USB 2.0..." there would be blood in the social media streets. There were plenty of other ways to differentiate the pro and non-pro models. Using USB 2.0 is lazy and shortsighted. Obviously, not on-brand either.

realPtolemy 3y ago
They release it with 2.0 this year so that they can update it with 3.0 next year (or in two years) and it will all be forgotten.
mfer 3y ago
Think of this from the point of personas and their uses. What are the personas for 95% of the market and what tasks will they do that relate to USB transfer speeds? I suspect Apple has done this analysis and that most iPhone users won't notice the difference for the non-pro models. Remember, the hacker news crowd as a group does not represent the masses of iPhone users.
- dalyons 3y ago
  They won’t even not notice the difference, they will never transfer anything by wire. No chance to even notice. This is such a non issue
lern_too_spel 3y ago
To be fair to Apple, iPhone users (even those buying Pro models) have endured USB 2 data transfer rates for years. Why should they care now? Apple's customers are well-versed in apologetics.
- chiefalchemist 3y ago
  Because now that port isn't Apple-only any more. It's a market wide standard and now other device manufactures can trigger the market to care. "Let's go with the fax machine-y technology..." and the rest of the meeting attendees signed off? Perhaps the brand manager was on holiday? :) p.s Put another way, I was waiting for the 15 and the USB-C. I'm not going to spend $800 on a device w/ USB 2.0, and I'm not going to spend $1000 just to get what is also a relatively dated technology (i.e., USB 3.0). Which is kinda funny...we're debating the value of USB 2.0 and USB 3.0 isn't exactly the current standard either. Yeah, I get it. I'm an edge case. Most people don't care. I simply find it hard to believe that Apple so willing cut corners - for no reason - on the flagship devices.
  - rsynnott 3y ago
    > I'm not going to spend $800 on a device w/ USB 2.0 Is this purely kind of on general principles, or do you have a specific use-case for USB 3.0? Because if you do, well, yeah, fair enough, you're an edge-case, but it's worth remembering that most users do not; most people never plug their phone into a computer these days, except perhaps to charge it.
- raydev 3y ago
  > Why should they care now? Apple's customers are well-versed in apologetics Instead of assuming the millions of customers are deluding themselves into a worse experience, consider that they don't care for this particular feature, and the median user does not need it or think about it at all. For most people, the cable is a means to keep their battery full. That's it.
  - deleted 3y ago
    [deleted]
lotsofpulp 3y ago
> If any other company said, "Here's a brand new 2023 $800 device with USB 2.0..." there would be blood in the social media streets. I would bet against this, because I would bet 99% of people will never use a wire to transfer data from the phone. The 1% who care will spend an extra $200 on a Pro model. This is price segmentation / microeconomics 101, you can earn more money by asking for more money from people who want to pay more, and asking less money from people who want to pay less.
- discussDev 3y ago
  This is probably a dumb question, but how do you dump the photos from your phone to your computer?
  - chiefalchemist 3y ago
    Moi? I usually access my images via iPhoto or Google Photos in a browser and then download from there. Rarely have I connected a device to my laptop or MBP. Occasionally, I've used BT to transfer, but again that's rarely. In theory, the USB C port should allow us to connect a docking station / monitor to a iPhone 15 but I'm not so sure Apple has that in mind. afaik, you need at least USB 3.0 to do that.
  - theshrike79 3y ago
    Not via a cable? I want to be able to use my phone while it syncs. Being tethered to a computer during syncing would be tedious. I also don’t want to have the photos on “my computer”. I’m really bad at hosting large amounts of data, I let professionals do it for me for a few. I’m sitting on my couch and my phone is syncing data to multiple cloud services. I specifically updated my camera too so I could get photos off it via Wi-Fi instead of having to faff about with memory cards or cables.
  - pacifika 3y ago
    The photos are synced to the photo library on your Apple / windows pc in the background and appear there, thanks to iCloud Photos. If you’re on Linux, install Jotta or Dropbox or Onedrive and the same thing happens.
sleepybrett 3y ago
The only people I hear complaining about the usb transfer speed are photographers/videographers who shoot using an iphone. That audience choses pro models because they have better camera already. I personally have not used a cable to transfer anything since icloud backups came online. It should be noted that usb-c on the non-pro models is no slower than lightning on any previous model.
mstolpm 3y ago
Apple wants their users to use iCloud storage. Transferring photos and video by cable is not the suggested way of usage for most iPhone users. Using iCloud sync, your photos and videos are already waiting for you on your Mac. At least, if everything works and you aren't a heavy "Pro" user. Of course, that is not only a "pro-consumer" tactic, but a "pro-service-revenue" one. And if you are a "Pro" user with lots of data to transfer, you can either but the USB 3.0 cable or subscribe to the new 6 TB and 12 TB iCloud storage options. Or just do both. Of course, you need a Pro model ... but aren't you a Pro user in that case?

realPtolemy 3y ago

They release it with 2.0 this year so that they can update it with 3.0 next year (or in two years) and it will all be forgotten.

mfer 3y ago

Think of this from the point of personas and their uses. What are the personas for 95% of the market and what tasks will they do that relate to USB transfer speeds? I suspect Apple has done this analysis and that most iPhone users won't notice the difference for the non-pro models. Remember, the hacker news crowd as a group does not represent the masses of iPhone users.

dalyons 3y ago
They won’t even not notice the difference, they will never transfer anything by wire. No chance to even notice. This is such a non issue

lern_too_spel 3y ago

To be fair to Apple, iPhone users (even those buying Pro models) have endured USB 2 data transfer rates for years. Why should they care now? Apple's customers are well-versed in apologetics.

chiefalchemist 3y ago
Because now that port isn't Apple-only any more. It's a market wide standard and now other device manufactures can trigger the market to care. "Let's go with the fax machine-y technology..." and the rest of the meeting attendees signed off? Perhaps the brand manager was on holiday? :) p.s Put another way, I was waiting for the 15 and the USB-C. I'm not going to spend $800 on a device w/ USB 2.0, and I'm not going to spend $1000 just to get what is also a relatively dated technology (i.e., USB 3.0). Which is kinda funny...we're debating the value of USB 2.0 and USB 3.0 isn't exactly the current standard either. Yeah, I get it. I'm an edge case. Most people don't care. I simply find it hard to believe that Apple so willing cut corners - for no reason - on the flagship devices.
- rsynnott 3y ago
  > I'm not going to spend $800 on a device w/ USB 2.0 Is this purely kind of on general principles, or do you have a specific use-case for USB 3.0? Because if you do, well, yeah, fair enough, you're an edge-case, but it's worth remembering that most users do not; most people never plug their phone into a computer these days, except perhaps to charge it.
raydev 3y ago
> Why should they care now? Apple's customers are well-versed in apologetics Instead of assuming the millions of customers are deluding themselves into a worse experience, consider that they don't care for this particular feature, and the median user does not need it or think about it at all. For most people, the cable is a means to keep their battery full. That's it.
- deleted 3y ago
  [deleted]

lotsofpulp 3y ago

> If any other company said, "Here's a brand new 2023 $800 device with USB 2.0..." there would be blood in the social media streets. I would bet against this, because I would bet 99% of people will never use a wire to transfer data from the phone. The 1% who care will spend an extra $200 on a Pro model. This is price segmentation / microeconomics 101, you can earn more money by asking for more money from people who want to pay more, and asking less money from people who want to pay less.

discussDev 3y ago
This is probably a dumb question, but how do you dump the photos from your phone to your computer?
- chiefalchemist 3y ago
  Moi? I usually access my images via iPhoto or Google Photos in a browser and then download from there. Rarely have I connected a device to my laptop or MBP. Occasionally, I've used BT to transfer, but again that's rarely. In theory, the USB C port should allow us to connect a docking station / monitor to a iPhone 15 but I'm not so sure Apple has that in mind. afaik, you need at least USB 3.0 to do that.
- theshrike79 3y ago
  Not via a cable? I want to be able to use my phone while it syncs. Being tethered to a computer during syncing would be tedious. I also don’t want to have the photos on “my computer”. I’m really bad at hosting large amounts of data, I let professionals do it for me for a few. I’m sitting on my couch and my phone is syncing data to multiple cloud services. I specifically updated my camera too so I could get photos off it via Wi-Fi instead of having to faff about with memory cards or cables.
- pacifika 3y ago
  The photos are synced to the photo library on your Apple / windows pc in the background and appear there, thanks to iCloud Photos. If you’re on Linux, install Jotta or Dropbox or Onedrive and the same thing happens.

sleepybrett 3y ago

The only people I hear complaining about the usb transfer speed are photographers/videographers who shoot using an iphone. That audience choses pro models because they have better camera already. I personally have not used a cable to transfer anything since icloud backups came online. It should be noted that usb-c on the non-pro models is no slower than lightning on any previous model.

mstolpm 3y ago

Apple wants their users to use iCloud storage. Transferring photos and video by cable is not the suggested way of usage for most iPhone users. Using iCloud sync, your photos and videos are already waiting for you on your Mac. At least, if everything works and you aren't a heavy "Pro" user. Of course, that is not only a "pro-consumer" tactic, but a "pro-service-revenue" one. And if you are a "Pro" user with lots of data to transfer, you can either but the USB 3.0 cable or subscribe to the new 6 TB and 12 TB iCloud storage options. Or just do both. Of course, you need a Pro model ... but aren't you a Pro user in that case?