>Currently, those songsmiths are the limiting factor for pop stars. Anything to support that conjecture? Pop songs take off because they're marketed properly

>Currently, those songsmiths are the limiting factor for pop stars. Anything to support that conjecture? Pop songs take off because they're marketed properly AFAICT. Writers choose from many songs, all good, producers largely decide which songs and groups will make it. Songs can be around for years before being given to a star to make into a hit. Of course marketing now can be 'going viral', and that can be various degrees of organic and paid promotion.