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Apple's ad business, however, is growing all the time. And in significant margins. https://www.wired.co.uk/article/apple-is-an-ad-company-now https://www.wired

by nicce 3y ago

Apple's ad business, however, is growing all the time. And in significant margins. https://www.wired.co.uk/article/apple-is-an-ad-company-now https://www.wired.co.uk/article/apple-is-an-ad-company-now https://www.statista.com/statistics/1330127/apple-ad-revenue-worldwide/ https://www.statista.com/statistics/1330127/apple-ad-revenue...

isodev 3y ago
Apple shows ads for apps in the App Store sans behavioural targeting. If there is a kind of “ethical ads” that’s as close as it gets.
- rchaud 3y ago
  There are ads in the Apple News app that are the same kind of garbage you'd see on Google ads.
- goodbyesf 3y ago
  What's with the pathetic apple fanboyism? They are one of the biggest vaccuums of data. They will use that data for money just like everyone else. Apple's just late to the ad game. Years ago it was google fanboyism with 'don't be evil'. Now it's the unbearable apple privacy fanboys and the insufferable tesla/spacex cult members.
  - shuckles 3y ago
    What's the point of this name calling? I could call you a dead-end Apple cynic, of which there are plenty (and they're often wrong).
- matthew-wegner 3y ago
  Apple advertising extends beyond the app store, both for iOS and macOS, and is personalized by default. You can disable this in Settings -> Privacy and Security -> Apple Advertising on both platforms.
  - turquoisevar 3y ago
    You’re right, it’s a bit more than the App Store. AFAIK it also includes ads in the News app and apps that load articles from the News app (e.g. Stocks app). Their fine print also mentions the TV app, but I haven’t seen ads there, so perhaps they’re referring to content suggestions. This seems to be confirmed further down the line in the fine print when it says: > We create segments to deliver personalized ads on the App Store, Apple News, and Stocks. I’d say the main difference between Meta and Apple is that the latter doesn’t combine data from different source and only relies on their own data (what Apple calls “tracking”): > Apple’s advertising platform does not track you, meaning that it does not link user or device data collected from our apps with user or device data collected from third parties for targeted advertising or advertising measurement purposes, and does not share user or device data with data brokers.
    - gandalfgreybeer 3y ago
      The ads on the TV app I think are 30s trailers when playing episodes or movies (only once per session as I’ve experienced) which can immediately be skipped like a recap. It’s the only ad on a streaming service that has never annoyed me (I also like the fact that it’s not targeted). Zero ads are better but their implementation on tv plus is the least irritating I’ve experienced.
      - nicce 3y ago
        I have been getting them on every episode on specific series. But yeah, could be worse.
  - shuckles 3y ago
    It's been opt-in since at least 2021: https://appleinsider.com/articles/21/09/02/apple-pushes-pop-up-for-personalized-ads-on-apple-apps-in-ios-15 https://appleinsider.com/articles/21/09/02/apple-pushes-pop-...
- Zambyte 3y ago
  > If there is a kind of “ethical ads” that’s as close as it gets. A news paper ad? A builtin board? I think advertisements that hijack your attention are always unethical. You should have to look for ads to see them.
  - hinkley 3y ago
    I picked up a copy of Popular Mechanics yesterday and it took me a solid 2 seconds on half a dozen pages to determine if it was an ad or an article. The styles have sort of blended together and I don't think that's an accident.
    - nicce 3y ago
      It is the same in some digital newspapers. It is also harder to block them as ads. So called ”sponsored” articles.
  - LexGray 3y ago
    Isn't looking at an Apple device just like looking at a newspaper? I seem to recall papers being chock full of ads outside the front page to a far greater extent than the Apple News app. Our society depends on advertising for promoting new services, gaining new customers, and building trust. I would call it a social necessity which makes it very ethical as long as it is truthful. The hijacking that occurs is consensual as you should not visit sites if you disagree with their advertising habits. Even with the App Store almost never open it directly. The ones that cannot be avoided are in the outside world. I would celebrate if every billboard, postal mail item, and other real world advertisement were banned completely as that is the part I have no direct control over.
    - lancesells 3y ago
      > I would call it a social necessity which makes it very ethical as long as it is truthful. Disagree on this one. Blogs, media, social, word of mouth, etc. would still exist without advertising and would serve the purpose of all of those things. PR teams would become as large as marketing teams, things would get exploited (they already are), but we wouldn't be subjected to distraction and manipulation. I don't think ads are the most evil thing there is, but society would be fine without them and you would probably see a much smaller imbalance of power in wealth and companies. I'll take 1000s of small forums compared to one big Meta.
- r0m4n0 3y ago
  If I'm going to see an ad, I would way rather see an ad about something I care about vs not. Have you watched the evening news on broadcast TV? That is what untargeted ads look like. I don't have IBS but I know the names of every drug that would help me if I did. I've actually found furniture I'm looking for on websites I didn't know existed on Instagram. Why is targeted ads a bad thing?
deleted 3y ago
[deleted]
innagadadavida 3y ago
> In 2022, Apple generated 4.7 billion U.S. dollars with its global advertising business. > By 2022, Facebook's ad revenues had hit $135.94 billion. $4.7B is not a small number but no where close to Facebook’s.
- glitchc 3y ago
  Velocity is often more important than the absolute amount in a business context. If velocity is 100% growth, year over year, it holds true for a couple of years, it's going to draw significant attention.
  - riversflow 3y ago
    This isn’t really a business context though, it’s an ethical one. I think most people would agree that velocity hardly matters here, what’s been actually done is generally what gets judgement, not where you will be in some time if you do everything the same. What you are describing is essentially pre-crime.
- kaba0 3y ago
  Also, not all ads are the same from an ethical standpoint. Displaying an app ad in the appstore upon searching for a similar term is very different than displaying ads based on your whole life, collected in malicious ways.
  - 2Gkashmiri 3y ago
    I don't own an apple device now but why does app store have ads ? After paying upwards of $1000+ on a iPhone, why can't you expect an ad free experience on a first party app store?
    - tgma 3y ago
      That's kind of arbitrary though. Why if they wanted to price it at $2k if it were to be ad free? Would the consumer then prefer ads if offered with such choice? They are taking the risk of repelling their customer who paid $1k+ and still sees ads and they are entitled to the courage of their conviction to take that risk.

by nicce 3y ago

isodev 3y ago

Apple shows ads for apps in the App Store sans behavioural targeting. If there is a kind of “ethical ads” that’s as close as it gets.

rchaud 3y ago
There are ads in the Apple News app that are the same kind of garbage you'd see on Google ads.
goodbyesf 3y ago
What's with the pathetic apple fanboyism? They are one of the biggest vaccuums of data. They will use that data for money just like everyone else. Apple's just late to the ad game. Years ago it was google fanboyism with 'don't be evil'. Now it's the unbearable apple privacy fanboys and the insufferable tesla/spacex cult members.
- shuckles 3y ago
  What's the point of this name calling? I could call you a dead-end Apple cynic, of which there are plenty (and they're often wrong).
matthew-wegner 3y ago
Apple advertising extends beyond the app store, both for iOS and macOS, and is personalized by default. You can disable this in Settings -> Privacy and Security -> Apple Advertising on both platforms.
- turquoisevar 3y ago
  You’re right, it’s a bit more than the App Store. AFAIK it also includes ads in the News app and apps that load articles from the News app (e.g. Stocks app). Their fine print also mentions the TV app, but I haven’t seen ads there, so perhaps they’re referring to content suggestions. This seems to be confirmed further down the line in the fine print when it says: > We create segments to deliver personalized ads on the App Store, Apple News, and Stocks. I’d say the main difference between Meta and Apple is that the latter doesn’t combine data from different source and only relies on their own data (what Apple calls “tracking”): > Apple’s advertising platform does not track you, meaning that it does not link user or device data collected from our apps with user or device data collected from third parties for targeted advertising or advertising measurement purposes, and does not share user or device data with data brokers.
  - gandalfgreybeer 3y ago
    The ads on the TV app I think are 30s trailers when playing episodes or movies (only once per session as I’ve experienced) which can immediately be skipped like a recap. It’s the only ad on a streaming service that has never annoyed me (I also like the fact that it’s not targeted). Zero ads are better but their implementation on tv plus is the least irritating I’ve experienced.
    - nicce 3y ago
      I have been getting them on every episode on specific series. But yeah, could be worse.
- shuckles 3y ago
  It's been opt-in since at least 2021: https://appleinsider.com/articles/21/09/02/apple-pushes-pop-up-for-personalized-ads-on-apple-apps-in-ios-15 https://appleinsider.com/articles/21/09/02/apple-pushes-pop-...
Zambyte 3y ago
> If there is a kind of “ethical ads” that’s as close as it gets. A news paper ad? A builtin board? I think advertisements that hijack your attention are always unethical. You should have to look for ads to see them.
- hinkley 3y ago
  I picked up a copy of Popular Mechanics yesterday and it took me a solid 2 seconds on half a dozen pages to determine if it was an ad or an article. The styles have sort of blended together and I don't think that's an accident.
  - nicce 3y ago
    It is the same in some digital newspapers. It is also harder to block them as ads. So called ”sponsored” articles.
- LexGray 3y ago
  Isn't looking at an Apple device just like looking at a newspaper? I seem to recall papers being chock full of ads outside the front page to a far greater extent than the Apple News app. Our society depends on advertising for promoting new services, gaining new customers, and building trust. I would call it a social necessity which makes it very ethical as long as it is truthful. The hijacking that occurs is consensual as you should not visit sites if you disagree with their advertising habits. Even with the App Store almost never open it directly. The ones that cannot be avoided are in the outside world. I would celebrate if every billboard, postal mail item, and other real world advertisement were banned completely as that is the part I have no direct control over.
  - lancesells 3y ago
    > I would call it a social necessity which makes it very ethical as long as it is truthful. Disagree on this one. Blogs, media, social, word of mouth, etc. would still exist without advertising and would serve the purpose of all of those things. PR teams would become as large as marketing teams, things would get exploited (they already are), but we wouldn't be subjected to distraction and manipulation. I don't think ads are the most evil thing there is, but society would be fine without them and you would probably see a much smaller imbalance of power in wealth and companies. I'll take 1000s of small forums compared to one big Meta.
r0m4n0 3y ago
If I'm going to see an ad, I would way rather see an ad about something I care about vs not. Have you watched the evening news on broadcast TV? That is what untargeted ads look like. I don't have IBS but I know the names of every drug that would help me if I did. I've actually found furniture I'm looking for on websites I didn't know existed on Instagram. Why is targeted ads a bad thing?

deleted 3y ago

[deleted]

innagadadavida 3y ago

> In 2022, Apple generated 4.7 billion U.S. dollars with its global advertising business. > By 2022, Facebook's ad revenues had hit $135.94 billion. $4.7B is not a small number but no where close to Facebook’s.

glitchc 3y ago
Velocity is often more important than the absolute amount in a business context. If velocity is 100% growth, year over year, it holds true for a couple of years, it's going to draw significant attention.
- riversflow 3y ago
  This isn’t really a business context though, it’s an ethical one. I think most people would agree that velocity hardly matters here, what’s been actually done is generally what gets judgement, not where you will be in some time if you do everything the same. What you are describing is essentially pre-crime.
kaba0 3y ago
Also, not all ads are the same from an ethical standpoint. Displaying an app ad in the appstore upon searching for a similar term is very different than displaying ads based on your whole life, collected in malicious ways.
- 2Gkashmiri 3y ago
  I don't own an apple device now but why does app store have ads ? After paying upwards of $1000+ on a iPhone, why can't you expect an ad free experience on a first party app store?
  - tgma 3y ago
    That's kind of arbitrary though. Why if they wanted to price it at $2k if it were to be ad free? Would the consumer then prefer ads if offered with such choice? They are taking the risk of repelling their customer who paid $1k+ and still sees ads and they are entitled to the courage of their conviction to take that risk.