Europeans generally take food and branding seriously. There was an article recently about how some Miller High life beer, a low end beer, was not allowed into B

Europeans generally take food and branding seriously. There was an article recently about how some Miller High life beer, a low end beer, was not allowed into Belgium because their slogan is "The Champagne of Beers" https://www.npr.org/2023/04/22/1171460421/miller-beer-champagne-cans-destroyed https://www.npr.org/2023/04/22/1171460421/miller-beer-champa... It's a cultural difference but seems like a fine one that just emphasizes food quality. People are just upset because they think vegetarians should have some special status and don't like anything that opposes such an agenda.