3 ms·

But why didn't they leverage the Skype brand? Wasn't this the whole point of Skype for business? Obviously the consumer product we were all once familiar with

by kypro 3y ago

But why didn't they leverage the Skype brand? Wasn't this the whole point of Skype for business? Obviously the consumer product we were all once familiar with wouldn't suffice in terms of features, but I never understood why they didn't stick with the Skype brand.

zyx321 3y ago
They attached the Skype brand to an unrelated product (Lync -> Skype for Business) From what I remember, the two Skypes were never fully interoperable. I guess they wanted to start fresh rather than clean up that mess and didn't want a third incompatible Skype.
marcosdumay 3y ago
They did leverage the Skype brand, at the cost of the Lync brand people in business all knew. They made that one change because people in business all associated the brand "Lync" with a low quality product. At the time of the pandemics, they decided to push the Teams brand instead of Skype because people in business all associated the brand "Skype" with a very low quality product.
count 3y ago
Possibly getting that talent to work on what became teams?
flakeoil 3y ago
Skype is mainly a consumer product and that's where they have their users.
- kypro 3y ago
  That's only because they never invested in the corporate side of it. Both Google Meet and Zoom have both consumer and business users. Skype could have done the same if Microsoft didn't let it rot. I'm not even sure when or why people (including myself) stopped using Skype... I used it constantly a decade or so a go both for business and personal. It's like Microsoft just forgot about it while other competitors entered the market and ate away at their market share. A strong Skype brand and decent Skype for business product would have made so much sense. Regardless of quality, wherever I've worked Teams always felt like a soulless forced corporate product. The brand is almost universally hated, and for what? They had a great brand with Skype it was just neglected.

by kypro 3y ago

zyx321 3y ago

They attached the Skype brand to an unrelated product (Lync -> Skype for Business) From what I remember, the two Skypes were never fully interoperable. I guess they wanted to start fresh rather than clean up that mess and didn't want a third incompatible Skype.

marcosdumay 3y ago

They did leverage the Skype brand, at the cost of the Lync brand people in business all knew. They made that one change because people in business all associated the brand "Lync" with a low quality product. At the time of the pandemics, they decided to push the Teams brand instead of Skype because people in business all associated the brand "Skype" with a very low quality product.

count 3y ago

Possibly getting that talent to work on what became teams?

flakeoil 3y ago

Skype is mainly a consumer product and that's where they have their users.

kypro 3y ago
That's only because they never invested in the corporate side of it. Both Google Meet and Zoom have both consumer and business users. Skype could have done the same if Microsoft didn't let it rot. I'm not even sure when or why people (including myself) stopped using Skype... I used it constantly a decade or so a go both for business and personal. It's like Microsoft just forgot about it while other competitors entered the market and ate away at their market share. A strong Skype brand and decent Skype for business product would have made so much sense. Regardless of quality, wherever I've worked Teams always felt like a soulless forced corporate product. The brand is almost universally hated, and for what? They had a great brand with Skype it was just neglected.