It was about context: The item in question appeared under the heading "Great Perks" – as if to say that women were one of the 'perks' in question. Out of conte

It was about context: The item in question appeared under the heading "Great Perks" – as if to say that women were one of the 'perks' in question. Out of context, it appears as though they're addressing women directly. In context, they're offering women as a 'perk' to a male dominated event crowd.