> they might glance at the nutritional label, and see that the sugars are only 7.5% and think: that's pretty good, I'll have one, not seeing the 100 ml gotcha.

> they might glance at the nutritional label, and see that the sugars are only 7.5% and think: that's pretty good, I'll have one, not seeing the 100 ml gotcha. [Basic level duplicity] > The only thing that will alert you is the cloying sweetness of the drink which will cause you to pull out a calculator and see what that small bottle is going to really cause. Not sure I understand this point. Something that is 7.5% sugar will taste the same whether you drink 100ml of it or 2l. There are definitely problems with the concept that a serving from a 330ml bottle is 250ml - that is clearly meant to deceive. But if you have some concept of how much sugar is too much for your taste, the 7.5% sugar figure is enough.