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I don't understand how people can plan customer growth with OKRs like "get 666,250 additional visitors". Or "increase revenue by 8,000,000 by EOY". First of al
by lxe 3y ago
I don't understand how people can plan customer growth with OKRs like "get 666,250 additional visitors". Or "increase revenue by 8,000,000 by EOY".
First of all, why EOY? And where does that 8m number come from? It just seems so arbitrary. Why not set growth direction with some lower boundary, and have simple guidelines like "If you do X, you will probably slow customer acquisition, so avoid X when makes sense" and "If you do Y, you will probably speed up customer acquisition, so try to do Y when makes sense".
- refulgentis 3y agoWhy year? Needs to choose _some_ timeframe, otherwise the KR is irrelevant. Businesses generally plan quarterly (3 month spans) and yearly (12 months). You're free to use ranges in OKRs if desired. Identifying rules / guidelines are "not even wrong" when writing OKRs, OKR = Objective + Key Result(s) usually a sentence each, in bullets. It's better to focus on setting goals separately from setting rules, and humans being humans, you can't really identify a full set of rules that will prevent each and every form of unintended consequence (also, note this is just fermi estimates in a blog post for a marketing consultant, they're focused on laying out a hypothetical, theres all sort of layers and interactions in a business)