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> entire episodes of white noise, seemingly aimed at listeners who are asleep. > Some podcasters are making as much as $18,000 a month through ads placed in th
by pmontra 3y ago
> entire episodes of white noise, seemingly aimed at listeners who are asleep.
> Some podcasters are making as much as $18,000 a month through ads placed in these episodes
> shifting users away from white noise programming could net the company an additional $38 million in profit
I wonder what does Spotify think those people could listen to while sleeping, heavy metal? /s
A problem could be that ads in those stream are wasted unless we discover that sleeping people can be influenced as awake ones. Is the sum of those wasted ads that's equal to $38 M?
- MrVandemar 3y ago> A problem could be that ads in those stream are wasted unless we discover that sleeping people can be influenced as awake ones. "But old clothes are beastly," continued the untiring whisper. "We always throw away old clothes. Ending is better than mending, ending is better than mending, ending is better …'
- fluidcruft 3y agoMy guess would be the idea is to shift listeners from white noise that Spotify pays royalties for toward white noise that Spotify owns. The hidden factor is ads that don't actually play for Spotify subscribers. The general idea behind paying for an ad-free experience is that royalties and revenue are either paid by subscription fees or by advertisers. The free tier gets ads and the paid tier doesn't. If Spotify shifted users to content they don't pay royalties for, then users wouldn't notice the difference, but behind the scenes Spotify can claim the royalties and ad revenue for itself rather than pay them out to a third party. For example, if Spotify replaces the podcaster who makes $18k month in royalties with Spotify's own white noise podcast, then the immediate effect is that $18k/month doesn't leave Spotify's pockets.
- _dain_ 3y ago>white noise that Spotify owns how can you have copyright on white noise???
- Tao3300 3y agoMaybe they wash it with a proprietary bluing agent.
- fendy3002 3y agoThis feels like Amazon selling Amazon products on Amazon e-commerce site.
- adhesive_wombat 3y agoAmazon Basics, then?
- fragmede 3y agoWhich is to bring up Peak Design, and that whole debacle. https://www.theverge.com/2021/3/3/22311574/peak-design-video-amazon-copy-everyday-sling-bag https://www.theverge.com/2021/3/3/22311574/peak-design-video...
- jollyllama 3y ago>unless we discover that sleeping people can be influenced as awake ones Thanks, I didn't understand what the problem was before, and was thinking "if the white noises still has ads, who cares?" Anyway, Pandora has essentially "solved" this problem with the "are you still listening?" button that pops ups, so IDK why they don't just do that.
- nolok 3y agoI still don't understand. If people like a background noise while sleeping, they will keep having one, be it chill / lounge / etc ... Music. The issue will remain the same.
- LegitShady 3y agobut if all the "podcaster" is contributing is white noise, spotify can provide that without paying a "podcaster" anything so as a business it makes no sense to allow it to continue. If you have multiple "podcasters" earning 5 figure monthly off of white noise why pay them if you don't have to? So I guess no, its not the same.
- Phelinofist 3y ago> I wonder what does Spotify think those people could listen to while sleeping, heavy metal? /s Honestly, there are days when I go to sleep with metal blasting from the ear buds. That can be calming depending on how the day went.