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It doesn't look overcomplicated. When the average goes up, the number of 5 stars ratings (usually) goes up too, but the distinction between a 4.4 and a 4.6 is h
by tgv 3y ago
It doesn't look overcomplicated. When the average goes up, the number of 5 stars ratings (usually) goes up too, but the distinction between a 4.4 and a 4.6 is harder to spot than that between 40% and 60% 5 star rating (in this example, all ratings are either 4 or 5). So you could argue it offers a better discrimination.
But, it also really looks like they want to hide information that would stop you from buying a product. I know the "don't attribute to malice" maxim, but this is Amazon: they know what they're doing. You don't get to be this size by just fumbling around. They are obsessed with the look of their pages, keeping changes minimal, so they've thought about this long and hard. This change does look like a dark pattern.
- Supermancho 3y ago> From a user experience standpoint, the new rating display system isn’t as glanceable as the five yellow stars. Additionally, the mention of “5-star” and the use of just one yellow star in the new arrangement could mislead new users, at least briefly. It's overcomplicated enough to have 2 different star indicators. It's an idea that's a few decades old. The late 90s had Bizrate.com managing millions of star images (via java apps) for retail ratings.
- hgsgm 3y agoAmazon has always been the leading company in the word for rapidly shipping and testing changes. Fumbling around incrementally is their strategy. They made A/B Testing and Multi-Armed Bandit household terms.
- AJ007 3y agoWell there is always increased returns and a drop in overall purchases because you believe the rating is bullshit. Maybe they were already so bad on both, that this lifts overall sales long term.