Regardless of whether exploiting class divisions makes good sense for increasing product adoption, I'll reiterate that it was not class divisions that killed My

Regardless of whether exploiting class divisions makes good sense for increasing product adoption, I'll reiterate that it was not class divisions that killed MySpace but bad product divisions. MySpace's ad deal with Google encouraged a site design that was anti-user. Facebook developed their own ad platform that allowed them to extract value from data that only Facebook has and that third-party networks couldn't get value from because it's so specific (like where you went to university). But as much as the movies would have you believe Facebook won on "coolness", it won on old-fashioned better product decisions.