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One SEO expert who consulted for a bank I worked at wanted us to change our URLs from e.g. /products/savings-accounts/apply by reversing them to /apply/savings-
by adrianmsmith 3y ago
One SEO expert who consulted for a bank I worked at wanted us to change our URLs from e.g. /products/savings-accounts/apply by reversing them to /apply/savings-accounts/products on the grounds that the most specific thing about the page must be as close to the domain name as possible, according to them. I actually went ahead and changed our CMS to implement this (because I was told to). I'm sure the SEO expert got paid a lot more than I did as a dev. A sad day in my career. I left the company not long after...
- ElongatedMusket 3y agoBut that's wrong... Do breadcrumbs get larger as you move away from the loaf? No!
- oneshtein 3y agoIt's just a URL rewrite rule for nginx proxy.
- SahAssar 3y agoIf you want all your canonical urls to be wrong and every navigation to include a redirect, sure.
- raxxorraxor 3y agoEven if that measurably improves the ranking of your website, it still would be a bullshit job. Also cries for side effects, especially on the web.
- pembrook 3y agoUnfortunately though, this was likely good advice. The yandex source code leak revealed that keyword proximity to root domain is a ranking factor. Of course, there’s nearly a thousand factors and “randomize result” is also a factor, but still. SEO is unfortunately a zero sum game so it makes otherwise silly activities become positive ROI.
- AniseAbyss 3y ago[dead]