Because we just came out of two or three decades of Google and Yahoo offices splashed across the business pages, filled with bean bags and beer taps and foosbal

Because we just came out of two or three decades of Google and Yahoo offices splashed across the business pages, filled with bean bags and beer taps and foosball tables, making us all think that these playgrounds created massive streams of revenue for their companies. Turns out, it was just advertising that made the cash all along. The silly "collaborative" environment had nothing to do with it.