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This is reminiscent of an experience we had at ClearHealth with managed hospital aesthetics. Not a scientific study in any sense, but as part of rebranding a ho
by duffpkg 3y ago
This is reminiscent of an experience we had at ClearHealth with managed hospital aesthetics. Not a scientific study in any sense, but as part of rebranding a hospital group, the color scheme was changed from a neutral green to a much brighter orange. The change coincided with a small but meaningful increase in mortality for procedures done on the associated floor. Enough that we reverted to the older aesthetic. The mortality change reverted as well. Chalked it up to coincidence. This process then repeated at two other separate campuses. I can't rule out this was some sort of reverse "Hawthorne Effect" where our communications about the change were the source of the problem but it bothered me enough to mostly put an end to our appetite for large scale aesthetic redesigns.
- 6510 3y agoA factory here, a few decades ago spend 150 k to select a color scheme for maximum productivity. No one believed in it but one investor insisted because he used the service before and the consultant had a lot of numbers to show. 50 cm above the floor the wall had 6 washed out grayish colored bars 20-25 cm width with green and orange slightly brighter. I didn't notice a productivity gain but it did allow excellent peripheral vision.
- jbscpa 3y ago"above the floor the wall had 6 washed out grayish colored bars 20-25 cm width" Were the bars vertically oriented or horizontally oriented?
- 6510 3y agohorizontally, all around the lunch room and hallways
- bluGill 3y agoAt least one study was done that concluded the real effect wasn't from the change, it was the expectation that people were being measured. You could change in any direction and get the same results - repeated across different companies which in turn mean some left what another went to - and both got similar gains.
- MengerSponge 3y agoThis features prominently in one of my most-quoted sitcom episodes: Better Off Ted's "It's Nothing Business, It's Just Personal" https://www.imdb.com/title/tt1459081/ https://www.imdb.com/title/tt1459081/ "I worked so hard so that this exact thing wouldn't happen"
- Xorakios 3y agowhat's a cm? inquiring US minds want to know!
- 6510 3y ago1/1b of the distance between the North Pole and the equator.
- dukeofdoom 3y agoPerhaps wall color makes the doctor thinks you're sicker than you actually are. The sicker you look, the stronger medicine they want to give you. Always made me wonder how many people would have recovered naturally. And adding a strong medicine with potential dangerous side effects into the mix, must be killing a substantial number of people that would have recovered on their own without it. Like how many people put on the ventilators would have been better off without them, for example.
- vasco 3y agoJust look up survival rates in places without medical care vs with, and the answer should be clear to you.
- carlmr 3y agoBright orange is a warning color in nature, neutral green suggests an hospitable environment. It could be that the warning color added subconscious stress to doctors and patients alike.
- bobsoap 3y agoColor has a measurable effect on humans. There's an extensive body of research on the psychological effects of color; every designer worth their salt knows this. The fields of branding and marketing use color purposefully every day as well. Green has a soothing, calming effect on people because it's most common in our natural surroundings. For example, TV shows use "green rooms" filled with plants (and sometimes even painted green) to calm down guests before they go on stage for this very reason. Orange, on the other hand, excites people and can elevate their heartbeat. It's a cross between red (hot-blooded, passion, rage) and yellow (energy, happiness, attention). You could say it encourages your emotions to interfere with rational thought. So you can keep your appetite for large-scale redesigns! Just add a step to incorporate color psychology. https://en.m.wikipedia.org/wiki/Color_psychology https://en.m.wikipedia.org/wiki/Color_psychology
- savanaly 3y ago>but it bothered me enough to mostly put an end to our appetite for large scale aesthetic redesigns. But how do we know a different color might not save lives? Only half joking.
- qup 3y agoSure, like shouldn't we try all the colors? What if yellow cures everyone?
- dehrmann 3y agoDon't think Amazon hasn't tried every shade of orange that's plausibly on-brand.
- JimtheCoder 3y agoThe answer is obvious - Rainbow color scheme. Everything is cured and everyone is happy.
- salawat 3y agoYellow is garbage. Nothing good ever came of yellow. If anything is going to cure, it's indigo.
- jtxt 3y agoYeah, I remember noticing Google doing A/B tests on the color of links. A/B test everything! Few may die-- more may live in the long run. (If that's what you're trying to optimize.)