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"We are happy to report that we had an all-time revenue record in Services during the June quarter, driven by over 1 billion paid subscriptions..." What counts
by yen223 3y ago
"We are happy to report that we had an all-time revenue record in Services during the June quarter, driven by over 1 billion paid subscriptions..."
What counts as a subscription? Because 1 billion feels incredibly high to me, like 1 out of 8 human beings has a paid Apple subscription?
- hahamaster 3y agoThey've subscriptions, not human beings. Some people have five subscriptions, some none.
- deleted 3y ago[deleted]
- tpmoney 3y agoOr multiple people have more than one. Think news and fitness+, or iCloud and Apple TV. If you don’t use more than 3 of their services subscribing to the bundle doesn’t make much sense
- ZekeSulastin 3y agoHaven’t read the release, but I imagine they’re referring to each component (i.e. iCloud, Music) as a separate subscription even if subbed to by the same user bundles notwithstanding.
- soneca 3y agoI have their storage one and Apple TV+, does that count as 2?
- MBCook 3y agoApple has s lot of services. It’s pretty easy to subscribe to a number of them. I wonder if Apple One counts as one service due to being a bundle or four(+) services for the parts.
- eclarkso 3y agoWilling to bet a subscription is a service/person pair, not a person. E.g., a person with iCloud and Apple TV+ is 2 subscriptions, and wouldn't be surprised if the Apple One (or whatever the bulk-subscribe thing is called) counts for all the individual services even if you only use say 3 of the 5 (or whatever the right counts are).
- what_ever 3y agoI think that's pretty clear? They didn't say they have a billion subscribers...
- danbruc 3y agoNever owned any Apple product so I have no clue what those subscriptions are, but could one person have several of them? And business phone?
- throwaway54_56 3y agoSubscription is a pretty generic term and it means the same with apple as it does everywhere else.
- wlesieutre 3y agoThe main subscription products are Music, TV, Arcade, Fitness, News, and extra iCloud storage. Don't know how they count Apple One subscriptions for this, it bundles all six of those into one package. I think AppleCare warranties are also sold as a subscription now, so those might be counted too?
- crazygringo 3y ago> There are more than 1.46 billion active iPhone users worldwide as of 2023. [1] Given that some people have more than one subscription (e.g. iCloud + Apple TV+), it actually doesn't seem that crazy. Especially when the cheapest subscription is only $0.99/mo for 50 GB of storage, which a ton of people probably have since it's incredibly easy to blow past the free 5 GB tier for your iPhone backup. [1] https://www.demandsage.com/iphone-user-statistics/ https://www.demandsage.com/iphone-user-statistics/
- planb 3y agoThat number still sounds crazy. They have to be counting third party subscriptions (from which they earn 30%) too here.
- pertymcpert 3y agoIf it includes 3rd party 1B would not be high enough.
- deleted 3y ago[deleted]
- deleted 3y ago[deleted]
- zie 3y agoI doubt it.
- yen223 3y agoI know that iPhones are popular, but I didn't fully appreciate how insanely popular they are until I'm seeing the numbers laid out like this.
- MBCook 3y agoSome of Apple’s “side businesses” like AirPods or the AppleTV only seem small in comparison. For any normal company they would be success beyond their wildest dreams. The iPhone 13 mini has been called disappointing or a failure with analysis saying it only made up 3% of new iPhone sales during one quarter. Apple planned to sell 300m phones last year. I’d love to own a company selling 9 million copies a year of a $600 device. That’s $5.4 billion in gross revenue alone. And that’s the “failed” model.