3 ms·
People in engineering and production have been saying this for years... the alarming thing is that marketing isn't on the list.
by klyrs 3y ago
People in engineering and production have been saying this for years... the alarming thing is that marketing isn't on the list.
- classified 3y agoSome products are so useless they wouln't sell without marketing. So it's not pointless in those cases.
- bryanlarsen 3y agoBetter to be pointless than actively evil, like convincing people to buy things they don't need.
- atoav 3y agoHow can pointless things be needed?
- bryanlarsen 3y agoThis thread is about pointless jobs, which is what my comment references. Sorry for the confusion.
- atoav 3y agoAh I got confused, thanks for the clarification!
- jrgoff 3y agoThat sounds like it is pointless with extra steps
- Arkhaine_kupo 3y agoThe question is whether the garbage that gets visibility thanks to marketing is more or less vital and useful than the stuff we would lose if marketing was not a thing. I think it is fair to argue that word of mouth, good prices and quality rpoducts would thrive more often without marketing, compared to brightly coloured, cheaply made, nonsense that is easy to sell
- RajT88 3y agoIn my headspace, Sales & Marketing are grouped together. I realize they are distinct functions, but still they feel thematically in the same area. Perhaps the author is in a similar headspace.
- klyrs 3y agoLike theoretical vs experimental physics?
- danielrhodes 3y agoI don't see how these roles are useless. Most people do not have a birds eye view that lets them see all the problem spaces and all the solutions. Marketing is increasing the likelihood you are aware there is a solution out there, and sales is the part where you become convinced the solution offered is the right one. If you are in the lucky position where your company's solution is considered the standard and is widely known, marketing becomes all about maintaining that perception.
- kaibee 3y ago> Most people do not have a birds eye view that lets them see all the problem spaces and all the solutions. Marketing is increasing the likelihood you are aware there is a solution out there, and sales is the part where you become convinced the solution offered is the right one. Coca-Cola spends ~4 billion dollars a year on marketing. Pepsi spends ~3 billion. Soda makes you fat and unhealthy. This is not solving any problem, only causing them. The incentives for marketing and sales also aren't really aligned with what is actually best for the consumer. If you wanted them to be aligned with what the consumer wanted, then you as the consumer would be the one paying the marketing company, and they would compete to be the best at finding you solutions to your problems. This is kind of what Google Search did before they really monetized their search. You paid them with your attention and they helped you find solutions to your problems. Now companies pay them to be brought to your attention, which is why Google Search sucks now.
- HeyLaughingBoy 3y agoAnd without Sales and Marketing, your physician wouldn't know about the new treatment for the disease that's killing you. Different sides of the same coin!
- callalex 3y agoAlmost every country in the world manages to educate doctors without sales and marketing.
- danielrhodes 3y ago