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How India Became America

112 points by wallflower 15y ago

ajju 15y ago
India needs to do a better job of copying America's two best Institutions: (1) The research University. (2) The second act: tolerance for failure
- tathagatadg 15y ago
  High five for (2).
kghose 15y ago
I could write a bit more, but the summary of what I would say, having lived in India for about 10 years, mostly during my turbulent teens, is: 1. Poverty is not a virtue. 2. There was evil in the old days too
- farnsworth 15y ago
  I don't have any specific experience with India but I am also always a little skeptical with attitudes like that in the second half of the article. It seems to just be another instance of 'the good old days' syndrome. Especially the anecdote about violence - surely there were never murders in India before McDonald's moved in.
  - tathagatadg 15y ago
    You are so right. The connection is really weak ... But as for the audacious title - the article begins the analysis in the correct era - the liberalization of the Indian economy. But more than anything, why India became a "half-hearted" America - is: 1. Because it wanted to - We grow up n stiff competition knowing the holy grail is to crack the IIT entrance exam which is really an assurance for your trip to the promised land. The uncle and aunt staying abroad are a constant source of inspiration, who _defined_ "success" and would return home once every 2 or 3 years like war heroes with loots in the form of Lindt, Ghirardelli or board games that had a strange smell of, well, "happiness"! 2. MTV - MTV India was launched sometime when I was in standard 5 or something. Indian youth till then had seen only two channels which where sacred entertainment came in the form of "Mahabharata", "Ramayana", "Krishna", "Chanakya" - all epics or history heroes, mythical heroes - mind it none at the same time - often years apart. "Chitrahar"/"Rangoli" had some hot sauce - songs from our Bollywood movies - which featured middle aged angry young men dancing with a troupe on a massive drum in a forest. And then there was MTV - a breath of fresh air, new GODS, new way of dressing, and a better glimpse of the promised world. This was followed by the explosion of cable tv - HBO, Star movies, Star World - streamed in streets of New York, Chicago directly to our living room, and engraved it in our hearts. 3. Movies - Some argue Bollywood and cricket can change governments in India. Our movies soon caught up with the cable and MTV - and in no time the colleges depicted in movies started looking more like a school in the US (For any Indian reading this - these are Shahrukh Khan & Yash Raj brand of movies). They defined what is cool. Soon there were fake american brands available in every footpath stalls. 4. Broadband - Internet changes everything. Soon we were talking on chatrooms, downloading pirated mp3-s of Pink Floyd, watching more of Hollywood (yeah - sweet p2p baby). Our regular vocabulary has been enriched by the f-word, Kurt Cobain T-shirt was a must have. Even Indi-porn - which primarily featured voluptuous females taking bath had adopted the new tricks of the trade. 5. Final blow - IT, outsource and call center. This is the only part where America had a direct hand - you Bangalored your overpriced jobs and provided the jet pad we needed to take off for the american dream. Easy money => more american brands + worst_of_both_worlds_accent => Cool. With more purchasing power young college graduates _with_ a job in Wipro, TCS, Infosys etc. were looking for places to spend - and this is what led to mushrooming of shopping malls all over the country. So where did the design inspiration for these malls come from? Well, to cater to the needs of the customer oriented the architects looked West ... That in a nutshell how India is becoming America. Nothing is good or bad, its just the way it changes.
  - furiouslysleepy 15y ago
    I especially love the part about Panchayats losing their authority -- those old fucks need to all resign, and quickly. I'm not being anti-tradition or whatever. Panchayats routinely carry out horrific human rights violations against women and lower casts. This barbaric system has to be replaced by actual courts.
    - abhaga 15y ago
      A very broad generalization. You are confusing Panchayats with "Khap Panchayats" and other traditional community panchayats which have been in news for honor killings and such. These panchayats are traditional bodies with no powers sanctioned by law or constitution. Separate from that, there is a whole system of local governance based on panchayats. These bodies play a very important role in letting the local people participate in decision making process for things which are going to affect them. Members of these panchayats are elected through proper electoral process and are not "old fucks" usually. It is a form of decentralization of power which is sanctioned by law and is a good thing.
      - furiouslysleepy 15y ago
        Ok, I looked it up, you're right. I've never lived in a village, my perception of Panchayats was wholly informed by the news.
edderly 15y ago
Before the elites in India consider themselves comparable to America, I would hope they address the swingeing poverty and piss poor literacy. http://en.wikipedia.org/wiki/Poverty_in_India http://en.wikipedia.org/wiki/Poverty_in_India http://en.wikipedia.org/wiki/List_of_countries_by_literacy_rate http://en.wikipedia.org/wiki/List_of_countries_by_literacy_r...
- slashi 15y ago
  Or the raging nationalism, the nukes, the endemic corruption, the human rights situation and last but not least three times the number of people (1 billion) living on one third of the area of the USA. Not to mention that this isn't exactly a good time for economic up and comers, what with China, the Oil price and that global warming thing.
- w1ntermute 15y ago
  I think this is one way in which India is decidedly unAmerican (sorry for borrowing an O'Reillyism). Whereas you or I would gape in horror at the kind of poverty that permeates modern India, most "elite" Indians are quite desensitized to the situation. After all, you don't have much of a choice when you see that sort of thing on a daily basis. Also, people in India are more likely to take a relative view of things, given that they see things from an historical perspective as well. As it states here[0], the literacy rate last year was 75%, which is an enormous improvement over the 12% at the end of British rule. 0: https://en.wikipedia.org/wiki/Literacy_in_India https://en.wikipedia.org/wiki/Literacy_in_India
  - com 15y ago
    I think your comment about elite desensitisation is fascinating: I gape in horror (I'm a north-western european these days) when I'm in San Francisco and people casually walk around people sleeping on the sidewalk near their front doors.
- allochthon 15y ago
  Not sure if you're Indian or not. But if you're not, your reply seems mean-spirited and misses the point of the article. And as an American, I want to distance myself from this attitude. Each country has its issues that it is dealing with. It's hardly for the elites on this site to tell the elites in India what to do.
olegious 15y ago
Shopping malls and American brands != America. The same article could have been written about any developing country.
unhappyhippie 15y ago
As an Indian who has spent all but two years of his life in India, when I read stories like this I think of two possibilities: 1. Propaganda by affluent and successful Indians claiming the country is as successful as they are. 2. Westerners overstating Indian progress to feel more comfortable that there is a friendly and reliable challenger to China from the developing world. I don't know, I may be wrong on both counts but the reality is that we are a dirt poor country with not just deep institutional problems, but also moral and psychological ones.
- mds101 15y ago
  >the reality is that we are a dirt poor country with not just deep institutional problems, but also moral and psychological ones. I was searching for the words to express this for more than ten minutes before I read your comment. The key here is 'moral and psychological problems'. To cite just one example, there was a lot of ruckus about the 2G Scam and the Lokpal bill recently. We believe that the guy who got 17200 Crore rupees in kickbacks is a corrupt SOB and should be punished to the maximum extent, but when it was revealed that a leading anti-corruption crusader was actually stealing money from the sponsors who invited her for talks, we dismissed it as a 'small amount'. This kind of 'it's not a crime if its done at a small scale but it's a crime if its done on a large scale' mentality is present among nearly everyone. Also, another huge problem with Indians is that we as a people do not wish to risk anything. As a result we will never fight for something that should be rightfully ours (like a Government that does it's job). Urban voters are generally brainwashed by the charisma of our politicians or are bought wholesale with a few thousand rupees and a bottle of liquor. Rural voters don't really care who they vote for. As a result we keep alternating between the same two sets of thugs. Will we get out on the streets and protest for better governance like the arabs did? Never. So, the West can paint many pretty picture and call it India, but this is a country in massive disarray, and the fact that it hasn't already collapsed is purely by chance.
  - shriphani 15y ago
    A bigger problem is the insane benefits someone rich can reap with just a savings account in India. The large interest rates that you get in the State Bank and the enormous loopholes that everyone exploits essentially means that there's an entire class of people whose interest earned on savings is sufficient to land them in the top 5% of the population. Why would anyone be motivated to take risks after such a deal ? Also, no government can solve India's problem. 600 people (few uneducated, several underqualified and some with a shady past) to make decisions for a diverse 1 bn population? That doesn't scale in any way whatsoever.
acak 15y ago
I'd have to say the more appropriate title is India is on the trajectory to become America. But there are several caveats. America doesn't have huge pockets of the population isolated in illiteracy, poor sanitation, lack electricity/clean water and such like. Societal transitions-wise, it faces many of the challenges that America did in the 50's and 60's with a few more complexities. The opportunity exists for a great story provided there is no major war or natural calamity that depletes or hijacks its course over the next couple of decades. One thing you can be thankful for is that the democratic system, and people power, continues to thrive as proven in this weeks elections in the state of UP. Powerful governments, bullying party organizations and divisive agendas were voted out and people with the message of development and unity were voted in (of course, whether the people campaigning this way follow through is another question) Notice I didn't mention corruption. A relevant challenge, it is another discussion for another day. Though India's corruption challenges exist starting right at the grass roots level, even America hasn't found a way to effectively take it out everywhere. http://en.wikipedia.org/wiki/Uttar_Pradesh_legislative_assembly_election,_2012 http://en.wikipedia.org/wiki/Uttar_Pradesh_legislative_assem... http://en.wikipedia.org/wiki/Jan_Lokpal_Bill http://en.wikipedia.org/wiki/Jan_Lokpal_Bill
freshhawk 15y ago
That's a really interesting piece. The "good old days" bit at the end was a bit obtuse. Clearly life expectancy and quality of life has gone up. People are less likely to die a horrible death. Even if there are more violent crimes driven by new money and disparity between classes, if it isn't just increased connectivity and a huge amount more news making more people hear about violent crime more often, then people are still better off. But it seems like everywhere people are driven by their crappy human risk assessment system. The west has been inundated with the stats about crime rates going down but the "fear of crime" going up (seems like the fear is more correlated to the news cycle than the crime rate but that's besides the point). So the irrational "good old days"/out of proportion fear of rare events thing seems be another common American and western trait. I guess he's inadvertently supporting his premise with this misunderstanding as well.
deleted 15y ago
[deleted]
paraschopra 15y ago
Author has a very laser-focused view of India. The country is much more diverse that this article supposes. There is still extreme poverty, religious bigotry, no-holds barred traffic lawlessness, corruption, discreet money and hundreds of other very-Indian issues. Americanization of India is limited to metros and big cities, and there too you see a mind-boggling mix of poverty and abundance.
- enraged_camel 15y ago
  "There is still extreme poverty, religious bigotry, no-holds barred traffic lawlessness, corruption, discreet money and hundreds of other very-Indian issues." So does America. The point of the article is that there are some very uniquely American things - consumerism, fast-food, Starbucks, etc. - that have infiltrated Indian culture. I interpreted it as an observation independent of a value judgment.
  - user2459 15y ago
    I think what paraschopra is commenting on is that India has certainly not become the USA. It has a passing resemblance in some places if you limit your vision to 5 degrees in front of you, and small sections of the richest parts of India are getting slowly westernized. But India as a whole, the 2nd most populous country in the world, has certainly not become the USA. But the NYT isn't going to make money with a headline like India still getting slowly westernized in rich areas
    - allochthon 15y ago
      I agree that India is not simply becoming like the US. And I would hope that it wouldn't -- among the many reasons are that we've got lots of problems in the US, including social dislocation and isolation, high rates of divorce and so on.
  - sliverstorm 15y ago
    Those issues will always exist everywhere. The key is that in India, they are orders of magnitude worse.
nsns 15y ago
This article is almost unbelievable in this day and age. While there is a constant shift in values in urban India towards the West, it was never the case that "Ancient social structures are collapsing under the weight of new money", this is pure Orientalism, India is (and was) always changing like the rest of the world is, it was never "frozen in time", like some Western commentators like it to be (as well as some Indian ones, such as "R. K. Narayan, that great chronicler of India in simpler times", times were never "simpler"). The urban Indians did drift considerably westward during the last two decades, while most villages and towns regressed economically and never adopted Western values (hence the growing "red corridor"). The last two decades were marked by the rise of the Indian Middle Class in urban India (encouraged by the Indian PM Manmohan Singh and his Neo-liberal agenda), and middle classes all over the world seem to share similar values and perspectives. The author might benefit from researching some more, and relying less on his personal impressions and his obsolete (even colonialist) hermeneutic.
irahul 15y ago
India is a big, diverse country in terms of people, culture and economy. The article is pigeonholing a country with over a billion people in sparse categories. Any article talking about "India" is mostly generalizing based on a small dataset. The filty rich, people dressed in filty clothes, and "people in between" co-exist in India. The first experience of India starts right where the airport ends - the crowd of touts and cabs fighting for your attention will come as quite a shock if you haven't faced it already. The divide between rich and poor will become more profound once you leave the airport and enter the city. One second you are in a neighourhood rivaling the most plush cities in the world, another you are standing by a heap of garbage, watching children in rags hunting the trash for recyclable objects which they sell to earn their living. India, specially the big cities, are complete chaos, owing to their large population. Someone from a quite neighourhood will be a bit taken aback when he is subjected to insane amounts of traffic accompanied with honking. For the most roads, you will have to jaywalk. However, don't concern yourself too much, as this is standard practice and drivers are used to it. Apart from the traffic, cows and other animals roaming the strets isn't uncommon. They are big, but mostly harmless. As far as society goes, the Indian society takes pride in being closely knit and valuing familial values. You will find people living with their parents, which is very uncommon in the west. Also, people don't display intimacy in public - even married people generally keep distance. On the other hand, boys with hands over other boys' shoulders, and girls holding each others' hands is a common sight. Also note that the Indian states differ in culture at the macro level, and the country loves to fragment itself at both macro and micro levels. People from the northern part of India(believed to be Arayn descendents) and people from southern India(believed to be Dravidian descendents) are an example of culture difference at a macro level, and Tamil(South Indian) brahmins differentiating themselves from Non-brahmins is an example at a micro level. India, as a country, has a different sense of privacy and personal space. People will ask all sorts of personal questions, without meaning any offence. It's just the Indian version of small talk, and they feel delighted if the same questions are asked of them. Talk about programmers - you will find the bell curve at work. But since the number of people who are supposedly programmers is large, and you mostly come across the middle of the normal distribution, it's easy to get the impression that most people are incompetent.
- raghavanka 15y ago
prtamil 15y ago
This is American governments trick to trick those Non Resident Indians to move to India.
- tathagatadg 15y ago
  This gave me a good laugh!
dimmuborgir 15y ago
Link bait title. The author is advertising his upcoming book. The gist of the article is that anything other than Socialism is 'American'. Since when houses with concrete roofs, foreign brands, shopping malls, office buildings and being optimistic represent only America? The author needs to travel other parts of the world. Articles like this which draw parallels between two countries often do disservice to both the countries. America is not all about consumerism and India is not all about a poor imitation of America.
sgarg 15y ago
I came across this article last summer, also featured in the New York Times: http://www.nytimes.com/2011/06/09/world/asia/09gurgaon.html?pagewanted=all http://www.nytimes.com/2011/06/09/world/asia/09gurgaon.html?... I think it is a much better analysis and look at the underlying issues that plague India as it struggles to deal with modernization and globalization. The article in this post wasn't quite an analysis but more of a description or summarization of the what is happening. The article from last summer, while it doesn't exactly cover the same scope and exact subject matter, focuses on many of the same phenomenon. Definitely worth checking out.
nsns 15y ago
There are some excellent investigative magazines in India, check these out if you're looking for in-depth coverage of the Indian situation: http://www.epw.org.in/epw/user/userindex.jsp http://www.epw.org.in/epw/user/userindex.jsp http://www.frontlineonnet.com/ http://www.frontlineonnet.com/ http://www.openthemagazine.com/ http://www.openthemagazine.com/ http://www.tehelka.com/ http://www.tehelka.com/
- pramodbiligiri 15y ago
  I'd add The Caravan to that - http://www.caravanmagazine.in/ http://www.caravanmagazine.in/
suprgeek 15y ago
(Speaking as person who has spent 10+ years in each country) India is no where close to America. There are so many enormous fundamental differences that anyone making such a comparison needs to be looked at as naive at best. - India's population id 4X that of America - More than half the population is below the poverty line - India is amongst the most corrupt nations in the world http://en.wikipedia.org/wiki/Index_of_perception_of_corruption http://en.wikipedia.org/wiki/Index_of_perception_of_corrupti... - The level of very basic Infrastructure (Roads, Water, Electricity, Sanitation) is non-existent in Villages, poor in most cities and tolerable in the so-called "Metros" (top 8 cities) - 6 hours of power cuts are common in summer in the Metros - There is more stress on "Exam taking" than on "learning". Sports is limited to Cricket - a nation of a billion people boasts of 1 -2 Gold medals in the Olympics. Mediocrity in everything. - Indians by and large "play it safe" in everything. The level of innovation is very low (witness the number of international awards won by Indians IN india -Nobel Prize, Fields medal etc is next to zero). A very twisted shortcut based method of "Jugaad" is praised so he who discovers the best method of beating the system is rewarded. I despair for my country. We are headed in the wrong direction and keep accelerating. <rant-off>
- hashfold 15y ago
  true!
- nodemaker 15y ago
  >number of international awards won by Indians IN india -Nobel Prize, Fields medal etc is next to zero) Well at least its not zero.Rabindra Nath Tagore got it for his brilliant work - Geetanjali, Amartya Sen got it for his work on poverty and famines, C.V Raman got it for discovering what is now called the Raman Effect. http://en.wikipedia.org/wiki/Nobel_laureates_of_India http://en.wikipedia.org/wiki/Nobel_laureates_of_India Also there have been notable achievements that perhaps have not been acknowledged with an award.For example J.C.Bose was the first to use a semiconductor junction to detect radio waves. http://en.wikipedia.org/wiki/Jagadish_Chandra_Bose http://en.wikipedia.org/wiki/Jagadish_Chandra_Bose
  - justincormack 15y ago
tmsh 15y ago
How America Became India http://youtu.be/g1-9vw8cUi8 http://youtu.be/g1-9vw8cUi8
marajit 15y ago
Nothing but propaganda.
mukundmohan 15y ago
For most of the last 2000 years, India has been the #2 economy. Except the last 200 years. http://www.ritholtz.com/blog/2010/08/history-of-world-gdp/ http://www.ritholtz.com/blog/2010/08/history-of-world-gdp/
meenriquez 15y ago
I have a lot to say, but I think one statement can say it all: NOT EVEN CLOSE
troels 15y ago
As someone who knows little about Indian society and have never set foot on American soul, I'm obviously a bit limited wrt the subject matter. That said, this text reads to me as a shallow piece of nationalism. The comments here (which are - I might add - much more interesting to read) seems to confirm that. I'm wondering if the author is naïeve or if it's deliberate propaganda. If the latter - which groups would promote such views and are they dominant in India?
g-garron 15y ago
The whole article is comparing India to US, when the title says America. America is from Alaska to Argentina/Chile in the south Pole. And yes, India is far from being U.S.
vacri 15y ago
Having Starbucks is a measure of success? At this point, I'd happily like to point out that my country - Australia - weathered the GFC better than pretty much anyone else and has an exceptionally strong currency, low unemployment, and is generally up near the top on any quality of life measure. Starbucks came here, opened nearly a hundred stores... and failed horribly - they were too shortsighted to see that we already had a quality coffee culture (born of our Italians, Greeks and Turks) and their shitty coffee made no inroads here. (an aside - the one and only time I've had anything from starbucks was an iced chocolate in LA on a hot day - and it was gritty) So I read this article and wonder if they've totally misread another market. Whatever the case may be, having Starbucks is not a sign that your country is successful.
- ebiester 15y ago
  The funny thing is that Turkey (Or at least, Istanbul) has quite a few Starbucks. (And Gloria Jeans, for whatever reason, really took hold there.) But the point is that if you have a Starbucks, you have people who can afford Starbucks.
  - vacri 15y ago
    That's a good point, but opening a single store (as in the article) is nothing to hang your hat on - pretty much every country has a social elite who could support a few stores. In the heart of Hanoi there's a KFC (there's a few throughout VN, at least in the tourist areas) and the Vietnamese economy is booming... in Vietnamese terms. They're still incredibly poor with a 30% inflation rate, and the KFC is charging Vietnamese prices, not western prices. KFC may have plonked some stores down and localised them a bit, but that doesn't mean that the locals have anything like a western quality of life. I found it interesting that although the food in the KFC was different (though still fowl), it was the same experience in terms of disinterested teenage staff, overloud music, and grimy plastic seating...
opining 15y ago
India will never be America. It is WAY too crowded.
Chirag 15y ago
This article references Bangalore & Chennai for the most parts. Both the cities have higher majority of educated people is higher and large influx of "MNC Incomes". Cliche as it may be the "real" India is still in villages. You can't make statement like "India Became America " based on 5-10 cities in India. As majority of India doesn't have - Basic Education - Basic Health services - Electricity - Minimal Infrastructure to grow (including Road, Housing)
tokenadult 15y ago
There are a lot of interesting comments here, and I especially appreciate the comments from people who know India (a place I have never been). The author of the submitted article says he grew up mostly in India and in Minnesota, the place where I was born, grew up, and now live. The article seems to suggest, with its anecdote "She leads a simple life (impoverished even, by American standards), but she is immeasurably better off than she was a couple of decades ago. She grew up in a thatch hut. Now she lives in a house with a concrete roof, running water and electricity. Her son owns a cellphone and drives a motorcycle. Her niece is going to college. "But not long before we talked, there had been a murder in the area, the latest in a series of violent attacks and killings. Shops that hadn’t existed a decade ago were boarded up in anticipation of further violence; the police patrolled newly tarred roads." that crime will increase when "Americanization" happens to a society. I think that is a mistaken conclusion. I have lived overseas, for two three-years stays, in Taiwan, both before and after Taiwan's democratization. Reduction in crime seems to depend crucially on both effective law enforcement and on a civil society that builds cohesion and community norms against crime. Rapidly transforming societies--in whatever direction they are transforming--seem to suffer a breakdown of social order and an increase in crime rate. That's just what was happening in the United States as I grew up. But today crime rates in the United States are actually much lower, for nearly all types of crime, and especially for violent crime, than they were in my early adulthood. My Minnesota neighborhood and the whole large suburban municipality surrounding it is essentially crime-free, with almost the only life-threatening form of crime being driving while drunk. My whole family, including my young children, can walk or bicycle anywhere within more than a five-mile radius at any hour of day or night and have no fear of any kind of crime. I have urban habits formed in childhood of looking the door of our house every evening, but it's no worry if we ever leave the house without looking it up, and possessions like bicycles and skateboards and patio furniture can be left outdoors unattended for days on end with no one stealing them or damaging them. More generally, in view of the many interesting comments here, I think India has a much brighter future from today than, say, China. India has a great many problems, according to every person from India I know, but India has a free press and moderately fair elections and a great deal of openness about talking about societal problems. China, by contrast, does not permit such open criticism of corruption, political favoritism, and police inaction against crime as is routine in India. Both because India has a government that must be accountable to voters and a free press to watch the government, and because people from India have access through the English language to the consequences of different political and economic systems around the world, I expect India to fix more of its problems more smoothly over the next few decades than China, and ultimately to be a leading example for countries around the world in how to build a cohesive, diverse, and thriving society with much freedom to choose the best of the traditional and modern.
avstraliitski 15y ago
The most important difference between India and anywhere else, to my mind, is an overwhelming sense of and appreciation for greater concerns (throughout all of its religious/philosophical communities): the notion that there's more to life than it appears, that we are all elements within some greater epic, that differences are not just to be tolerated but perhaps celebrated, and that despite the often chaotic, corrupt, and immoral way in which India's bureaucracy runs against the above the whole thing somehow balances itself in to a unity and resonates in a certain way with people - Indians are, in my experience almost without exception, proud to be Indian. The lead-in image to the article is a mall in Chennai. I didn't visit any. I landed in Chennai, got a taxi in to town (a mission in itself), and wound up physically caked in air pollution. Literally dodging shit on the muddy road, I found a guesthouse and woke up to this view: http://bit.ly/wnQzfo http://bit.ly/wnQzfo (Subsequent galleries show some of the country's real beauty.)
harichinnan 15y ago
Another disillusioned Indian here. I'm in the middle of a month long vacation after living in US for 3 years. After a boom of 10 years, we now have really good highways in most part of the country. However I saw at least one bullock cart, some stray cows and people trying to cross a 4 lane US Interstate like Highway. Also the entries to highways were ill-planned. Traffic regulations and speed limits were not updated in light of recent developments. Tamil Nadu, one of the growth engines of Indian economy gets 10 hr power cuts everyday because the chief minister refuses to open a newly constructed nuclear power plant. Engineering colleges in India track their students round the clock and report to parents on their activities. Someone I know goes to a school where they conduct "aptitude" classes 3 saturdays+ one sunday a month for preparing students to attend Infosys(Wipro, TCS)( All three have the same business models, body shops) interviews. Kids literally buy their thesis(project) from companies that have a ready made project for them, so they could focus more on getting into one of the Body Shops. Also I just read that many of the companies that got into "emerging "(Airlines, Telecom) Indian economy are either running on losses or never made a profit.

112 points by wallflower 15y ago

ajju 15y ago

India needs to do a better job of copying America's two best Institutions: (1) The research University. (2) The second act: tolerance for failure

tathagatadg 15y ago
High five for (2).

kghose 15y ago

I could write a bit more, but the summary of what I would say, having lived in India for about 10 years, mostly during my turbulent teens, is: 1. Poverty is not a virtue. 2. There was evil in the old days too

farnsworth 15y ago
I don't have any specific experience with India but I am also always a little skeptical with attitudes like that in the second half of the article. It seems to just be another instance of 'the good old days' syndrome. Especially the anecdote about violence - surely there were never murders in India before McDonald's moved in.
- tathagatadg 15y ago
  You are so right. The connection is really weak ... But as for the audacious title - the article begins the analysis in the correct era - the liberalization of the Indian economy. But more than anything, why India became a "half-hearted" America - is: 1. Because it wanted to - We grow up n stiff competition knowing the holy grail is to crack the IIT entrance exam which is really an assurance for your trip to the promised land. The uncle and aunt staying abroad are a constant source of inspiration, who _defined_ "success" and would return home once every 2 or 3 years like war heroes with loots in the form of Lindt, Ghirardelli or board games that had a strange smell of, well, "happiness"! 2. MTV - MTV India was launched sometime when I was in standard 5 or something. Indian youth till then had seen only two channels which where sacred entertainment came in the form of "Mahabharata", "Ramayana", "Krishna", "Chanakya" - all epics or history heroes, mythical heroes - mind it none at the same time - often years apart. "Chitrahar"/"Rangoli" had some hot sauce - songs from our Bollywood movies - which featured middle aged angry young men dancing with a troupe on a massive drum in a forest. And then there was MTV - a breath of fresh air, new GODS, new way of dressing, and a better glimpse of the promised world. This was followed by the explosion of cable tv - HBO, Star movies, Star World - streamed in streets of New York, Chicago directly to our living room, and engraved it in our hearts. 3. Movies - Some argue Bollywood and cricket can change governments in India. Our movies soon caught up with the cable and MTV - and in no time the colleges depicted in movies started looking more like a school in the US (For any Indian reading this - these are Shahrukh Khan & Yash Raj brand of movies). They defined what is cool. Soon there were fake american brands available in every footpath stalls. 4. Broadband - Internet changes everything. Soon we were talking on chatrooms, downloading pirated mp3-s of Pink Floyd, watching more of Hollywood (yeah - sweet p2p baby). Our regular vocabulary has been enriched by the f-word, Kurt Cobain T-shirt was a must have. Even Indi-porn - which primarily featured voluptuous females taking bath had adopted the new tricks of the trade. 5. Final blow - IT, outsource and call center. This is the only part where America had a direct hand - you Bangalored your overpriced jobs and provided the jet pad we needed to take off for the american dream. Easy money => more american brands + worst_of_both_worlds_accent => Cool. With more purchasing power young college graduates _with_ a job in Wipro, TCS, Infosys etc. were looking for places to spend - and this is what led to mushrooming of shopping malls all over the country. So where did the design inspiration for these malls come from? Well, to cater to the needs of the customer oriented the architects looked West ... That in a nutshell how India is becoming America. Nothing is good or bad, its just the way it changes.
- furiouslysleepy 15y ago
  I especially love the part about Panchayats losing their authority -- those old fucks need to all resign, and quickly. I'm not being anti-tradition or whatever. Panchayats routinely carry out horrific human rights violations against women and lower casts. This barbaric system has to be replaced by actual courts.
  - abhaga 15y ago
    A very broad generalization. You are confusing Panchayats with "Khap Panchayats" and other traditional community panchayats which have been in news for honor killings and such. These panchayats are traditional bodies with no powers sanctioned by law or constitution. Separate from that, there is a whole system of local governance based on panchayats. These bodies play a very important role in letting the local people participate in decision making process for things which are going to affect them. Members of these panchayats are elected through proper electoral process and are not "old fucks" usually. It is a form of decentralization of power which is sanctioned by law and is a good thing.
    - furiouslysleepy 15y ago
      Ok, I looked it up, you're right. I've never lived in a village, my perception of Panchayats was wholly informed by the news.

edderly 15y ago

Before the elites in India consider themselves comparable to America, I would hope they address the swingeing poverty and piss poor literacy. http://en.wikipedia.org/wiki/Poverty_in_India http://en.wikipedia.org/wiki/Poverty_in_India http://en.wikipedia.org/wiki/List_of_countries_by_literacy_rate http://en.wikipedia.org/wiki/List_of_countries_by_literacy_r...

slashi 15y ago
Or the raging nationalism, the nukes, the endemic corruption, the human rights situation and last but not least three times the number of people (1 billion) living on one third of the area of the USA. Not to mention that this isn't exactly a good time for economic up and comers, what with China, the Oil price and that global warming thing.
w1ntermute 15y ago
I think this is one way in which India is decidedly unAmerican (sorry for borrowing an O'Reillyism). Whereas you or I would gape in horror at the kind of poverty that permeates modern India, most "elite" Indians are quite desensitized to the situation. After all, you don't have much of a choice when you see that sort of thing on a daily basis. Also, people in India are more likely to take a relative view of things, given that they see things from an historical perspective as well. As it states here[0], the literacy rate last year was 75%, which is an enormous improvement over the 12% at the end of British rule. 0: https://en.wikipedia.org/wiki/Literacy_in_India https://en.wikipedia.org/wiki/Literacy_in_India
- com 15y ago
  I think your comment about elite desensitisation is fascinating: I gape in horror (I'm a north-western european these days) when I'm in San Francisco and people casually walk around people sleeping on the sidewalk near their front doors.
allochthon 15y ago
Not sure if you're Indian or not. But if you're not, your reply seems mean-spirited and misses the point of the article. And as an American, I want to distance myself from this attitude. Each country has its issues that it is dealing with. It's hardly for the elites on this site to tell the elites in India what to do.

olegious 15y ago

Shopping malls and American brands != America. The same article could have been written about any developing country.

unhappyhippie 15y ago

As an Indian who has spent all but two years of his life in India, when I read stories like this I think of two possibilities: 1. Propaganda by affluent and successful Indians claiming the country is as successful as they are. 2. Westerners overstating Indian progress to feel more comfortable that there is a friendly and reliable challenger to China from the developing world. I don't know, I may be wrong on both counts but the reality is that we are a dirt poor country with not just deep institutional problems, but also moral and psychological ones.

mds101 15y ago
>the reality is that we are a dirt poor country with not just deep institutional problems, but also moral and psychological ones. I was searching for the words to express this for more than ten minutes before I read your comment. The key here is 'moral and psychological problems'. To cite just one example, there was a lot of ruckus about the 2G Scam and the Lokpal bill recently. We believe that the guy who got 17200 Crore rupees in kickbacks is a corrupt SOB and should be punished to the maximum extent, but when it was revealed that a leading anti-corruption crusader was actually stealing money from the sponsors who invited her for talks, we dismissed it as a 'small amount'. This kind of 'it's not a crime if its done at a small scale but it's a crime if its done on a large scale' mentality is present among nearly everyone. Also, another huge problem with Indians is that we as a people do not wish to risk anything. As a result we will never fight for something that should be rightfully ours (like a Government that does it's job). Urban voters are generally brainwashed by the charisma of our politicians or are bought wholesale with a few thousand rupees and a bottle of liquor. Rural voters don't really care who they vote for. As a result we keep alternating between the same two sets of thugs. Will we get out on the streets and protest for better governance like the arabs did? Never. So, the West can paint many pretty picture and call it India, but this is a country in massive disarray, and the fact that it hasn't already collapsed is purely by chance.
- shriphani 15y ago
  A bigger problem is the insane benefits someone rich can reap with just a savings account in India. The large interest rates that you get in the State Bank and the enormous loopholes that everyone exploits essentially means that there's an entire class of people whose interest earned on savings is sufficient to land them in the top 5% of the population. Why would anyone be motivated to take risks after such a deal ? Also, no government can solve India's problem. 600 people (few uneducated, several underqualified and some with a shady past) to make decisions for a diverse 1 bn population? That doesn't scale in any way whatsoever.

acak 15y ago

I'd have to say the more appropriate title is India is on the trajectory to become America. But there are several caveats. America doesn't have huge pockets of the population isolated in illiteracy, poor sanitation, lack electricity/clean water and such like. Societal transitions-wise, it faces many of the challenges that America did in the 50's and 60's with a few more complexities. The opportunity exists for a great story provided there is no major war or natural calamity that depletes or hijacks its course over the next couple of decades. One thing you can be thankful for is that the democratic system, and people power, continues to thrive as proven in this weeks elections in the state of UP. Powerful governments, bullying party organizations and divisive agendas were voted out and people with the message of development and unity were voted in (of course, whether the people campaigning this way follow through is another question) Notice I didn't mention corruption. A relevant challenge, it is another discussion for another day. Though India's corruption challenges exist starting right at the grass roots level, even America hasn't found a way to effectively take it out everywhere. http://en.wikipedia.org/wiki/Uttar_Pradesh_legislative_assembly_election,_2012 http://en.wikipedia.org/wiki/Uttar_Pradesh_legislative_assem... http://en.wikipedia.org/wiki/Jan_Lokpal_Bill http://en.wikipedia.org/wiki/Jan_Lokpal_Bill

freshhawk 15y ago

That's a really interesting piece. The "good old days" bit at the end was a bit obtuse. Clearly life expectancy and quality of life has gone up. People are less likely to die a horrible death. Even if there are more violent crimes driven by new money and disparity between classes, if it isn't just increased connectivity and a huge amount more news making more people hear about violent crime more often, then people are still better off. But it seems like everywhere people are driven by their crappy human risk assessment system. The west has been inundated with the stats about crime rates going down but the "fear of crime" going up (seems like the fear is more correlated to the news cycle than the crime rate but that's besides the point). So the irrational "good old days"/out of proportion fear of rare events thing seems be another common American and western trait. I guess he's inadvertently supporting his premise with this misunderstanding as well.

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paraschopra 15y ago

Author has a very laser-focused view of India. The country is much more diverse that this article supposes. There is still extreme poverty, religious bigotry, no-holds barred traffic lawlessness, corruption, discreet money and hundreds of other very-Indian issues. Americanization of India is limited to metros and big cities, and there too you see a mind-boggling mix of poverty and abundance.

enraged_camel 15y ago
"There is still extreme poverty, religious bigotry, no-holds barred traffic lawlessness, corruption, discreet money and hundreds of other very-Indian issues." So does America. The point of the article is that there are some very uniquely American things - consumerism, fast-food, Starbucks, etc. - that have infiltrated Indian culture. I interpreted it as an observation independent of a value judgment.
- user2459 15y ago
  I think what paraschopra is commenting on is that India has certainly not become the USA. It has a passing resemblance in some places if you limit your vision to 5 degrees in front of you, and small sections of the richest parts of India are getting slowly westernized. But India as a whole, the 2nd most populous country in the world, has certainly not become the USA. But the NYT isn't going to make money with a headline like India still getting slowly westernized in rich areas
  - allochthon 15y ago
    I agree that India is not simply becoming like the US. And I would hope that it wouldn't -- among the many reasons are that we've got lots of problems in the US, including social dislocation and isolation, high rates of divorce and so on.
- sliverstorm 15y ago
  Those issues will always exist everywhere. The key is that in India, they are orders of magnitude worse.

nsns 15y ago

This article is almost unbelievable in this day and age. While there is a constant shift in values in urban India towards the West, it was never the case that "Ancient social structures are collapsing under the weight of new money", this is pure Orientalism, India is (and was) always changing like the rest of the world is, it was never "frozen in time", like some Western commentators like it to be (as well as some Indian ones, such as "R. K. Narayan, that great chronicler of India in simpler times", times were never "simpler"). The urban Indians did drift considerably westward during the last two decades, while most villages and towns regressed economically and never adopted Western values (hence the growing "red corridor"). The last two decades were marked by the rise of the Indian Middle Class in urban India (encouraged by the Indian PM Manmohan Singh and his Neo-liberal agenda), and middle classes all over the world seem to share similar values and perspectives. The author might benefit from researching some more, and relying less on his personal impressions and his obsolete (even colonialist) hermeneutic.

irahul 15y ago

India is a big, diverse country in terms of people, culture and economy. The article is pigeonholing a country with over a billion people in sparse categories. Any article talking about "India" is mostly generalizing based on a small dataset. The filty rich, people dressed in filty clothes, and "people in between" co-exist in India. The first experience of India starts right where the airport ends - the crowd of touts and cabs fighting for your attention will come as quite a shock if you haven't faced it already. The divide between rich and poor will become more profound once you leave the airport and enter the city. One second you are in a neighourhood rivaling the most plush cities in the world, another you are standing by a heap of garbage, watching children in rags hunting the trash for recyclable objects which they sell to earn their living. India, specially the big cities, are complete chaos, owing to their large population. Someone from a quite neighourhood will be a bit taken aback when he is subjected to insane amounts of traffic accompanied with honking. For the most roads, you will have to jaywalk. However, don't concern yourself too much, as this is standard practice and drivers are used to it. Apart from the traffic, cows and other animals roaming the strets isn't uncommon. They are big, but mostly harmless. As far as society goes, the Indian society takes pride in being closely knit and valuing familial values. You will find people living with their parents, which is very uncommon in the west. Also, people don't display intimacy in public - even married people generally keep distance. On the other hand, boys with hands over other boys' shoulders, and girls holding each others' hands is a common sight. Also note that the Indian states differ in culture at the macro level, and the country loves to fragment itself at both macro and micro levels. People from the northern part of India(believed to be Arayn descendents) and people from southern India(believed to be Dravidian descendents) are an example of culture difference at a macro level, and Tamil(South Indian) brahmins differentiating themselves from Non-brahmins is an example at a micro level. India, as a country, has a different sense of privacy and personal space. People will ask all sorts of personal questions, without meaning any offence. It's just the Indian version of small talk, and they feel delighted if the same questions are asked of them. Talk about programmers - you will find the bell curve at work. But since the number of people who are supposedly programmers is large, and you mostly come across the middle of the normal distribution, it's easy to get the impression that most people are incompetent.

raghavanka 15y ago

prtamil 15y ago

This is American governments trick to trick those Non Resident Indians to move to India.

tathagatadg 15y ago
This gave me a good laugh!

dimmuborgir 15y ago

Link bait title. The author is advertising his upcoming book. The gist of the article is that anything other than Socialism is 'American'. Since when houses with concrete roofs, foreign brands, shopping malls, office buildings and being optimistic represent only America? The author needs to travel other parts of the world. Articles like this which draw parallels between two countries often do disservice to both the countries. America is not all about consumerism and India is not all about a poor imitation of America.

sgarg 15y ago

I came across this article last summer, also featured in the New York Times: http://www.nytimes.com/2011/06/09/world/asia/09gurgaon.html?pagewanted=all http://www.nytimes.com/2011/06/09/world/asia/09gurgaon.html?... I think it is a much better analysis and look at the underlying issues that plague India as it struggles to deal with modernization and globalization. The article in this post wasn't quite an analysis but more of a description or summarization of the what is happening. The article from last summer, while it doesn't exactly cover the same scope and exact subject matter, focuses on many of the same phenomenon. Definitely worth checking out.

nsns 15y ago

There are some excellent investigative magazines in India, check these out if you're looking for in-depth coverage of the Indian situation: http://www.epw.org.in/epw/user/userindex.jsp http://www.epw.org.in/epw/user/userindex.jsp http://www.frontlineonnet.com/ http://www.frontlineonnet.com/ http://www.openthemagazine.com/ http://www.openthemagazine.com/ http://www.tehelka.com/ http://www.tehelka.com/

pramodbiligiri 15y ago
I'd add The Caravan to that - http://www.caravanmagazine.in/ http://www.caravanmagazine.in/

suprgeek 15y ago

(Speaking as person who has spent 10+ years in each country) India is no where close to America. There are so many enormous fundamental differences that anyone making such a comparison needs to be looked at as naive at best. - India's population id 4X that of America - More than half the population is below the poverty line - India is amongst the most corrupt nations in the world http://en.wikipedia.org/wiki/Index_of_perception_of_corruption http://en.wikipedia.org/wiki/Index_of_perception_of_corrupti... - The level of very basic Infrastructure (Roads, Water, Electricity, Sanitation) is non-existent in Villages, poor in most cities and tolerable in the so-called "Metros" (top 8 cities) - 6 hours of power cuts are common in summer in the Metros - There is more stress on "Exam taking" than on "learning". Sports is limited to Cricket - a nation of a billion people boasts of 1 -2 Gold medals in the Olympics. Mediocrity in everything. - Indians by and large "play it safe" in everything. The level of innovation is very low (witness the number of international awards won by Indians IN india -Nobel Prize, Fields medal etc is next to zero). A very twisted shortcut based method of "Jugaad" is praised so he who discovers the best method of beating the system is rewarded. I despair for my country. We are headed in the wrong direction and keep accelerating. <rant-off>

hashfold 15y ago
true!
nodemaker 15y ago
>number of international awards won by Indians IN india -Nobel Prize, Fields medal etc is next to zero) Well at least its not zero.Rabindra Nath Tagore got it for his brilliant work - Geetanjali, Amartya Sen got it for his work on poverty and famines, C.V Raman got it for discovering what is now called the Raman Effect. http://en.wikipedia.org/wiki/Nobel_laureates_of_India http://en.wikipedia.org/wiki/Nobel_laureates_of_India Also there have been notable achievements that perhaps have not been acknowledged with an award.For example J.C.Bose was the first to use a semiconductor junction to detect radio waves. http://en.wikipedia.org/wiki/Jagadish_Chandra_Bose http://en.wikipedia.org/wiki/Jagadish_Chandra_Bose
- justincormack 15y ago

tmsh 15y ago

How America Became India http://youtu.be/g1-9vw8cUi8 http://youtu.be/g1-9vw8cUi8

marajit 15y ago

Nothing but propaganda.

mukundmohan 15y ago

For most of the last 2000 years, India has been the #2 economy. Except the last 200 years. http://www.ritholtz.com/blog/2010/08/history-of-world-gdp/ http://www.ritholtz.com/blog/2010/08/history-of-world-gdp/

meenriquez 15y ago

I have a lot to say, but I think one statement can say it all: NOT EVEN CLOSE

troels 15y ago

As someone who knows little about Indian society and have never set foot on American soul, I'm obviously a bit limited wrt the subject matter. That said, this text reads to me as a shallow piece of nationalism. The comments here (which are - I might add - much more interesting to read) seems to confirm that. I'm wondering if the author is naïeve or if it's deliberate propaganda. If the latter - which groups would promote such views and are they dominant in India?

g-garron 15y ago

The whole article is comparing India to US, when the title says America. America is from Alaska to Argentina/Chile in the south Pole. And yes, India is far from being U.S.

vacri 15y ago

Having Starbucks is a measure of success? At this point, I'd happily like to point out that my country - Australia - weathered the GFC better than pretty much anyone else and has an exceptionally strong currency, low unemployment, and is generally up near the top on any quality of life measure. Starbucks came here, opened nearly a hundred stores... and failed horribly - they were too shortsighted to see that we already had a quality coffee culture (born of our Italians, Greeks and Turks) and their shitty coffee made no inroads here. (an aside - the one and only time I've had anything from starbucks was an iced chocolate in LA on a hot day - and it was gritty) So I read this article and wonder if they've totally misread another market. Whatever the case may be, having Starbucks is not a sign that your country is successful.

ebiester 15y ago
The funny thing is that Turkey (Or at least, Istanbul) has quite a few Starbucks. (And Gloria Jeans, for whatever reason, really took hold there.) But the point is that if you have a Starbucks, you have people who can afford Starbucks.
- vacri 15y ago
  That's a good point, but opening a single store (as in the article) is nothing to hang your hat on - pretty much every country has a social elite who could support a few stores. In the heart of Hanoi there's a KFC (there's a few throughout VN, at least in the tourist areas) and the Vietnamese economy is booming... in Vietnamese terms. They're still incredibly poor with a 30% inflation rate, and the KFC is charging Vietnamese prices, not western prices. KFC may have plonked some stores down and localised them a bit, but that doesn't mean that the locals have anything like a western quality of life. I found it interesting that although the food in the KFC was different (though still fowl), it was the same experience in terms of disinterested teenage staff, overloud music, and grimy plastic seating...

opining 15y ago

India will never be America. It is WAY too crowded.

Chirag 15y ago

This article references Bangalore & Chennai for the most parts. Both the cities have higher majority of educated people is higher and large influx of "MNC Incomes". Cliche as it may be the "real" India is still in villages. You can't make statement like "India Became America " based on 5-10 cities in India. As majority of India doesn't have - Basic Education - Basic Health services - Electricity - Minimal Infrastructure to grow (including Road, Housing)

tokenadult 15y ago

There are a lot of interesting comments here, and I especially appreciate the comments from people who know India (a place I have never been). The author of the submitted article says he grew up mostly in India and in Minnesota, the place where I was born, grew up, and now live. The article seems to suggest, with its anecdote "She leads a simple life (impoverished even, by American standards), but she is immeasurably better off than she was a couple of decades ago. She grew up in a thatch hut. Now she lives in a house with a concrete roof, running water and electricity. Her son owns a cellphone and drives a motorcycle. Her niece is going to college. "But not long before we talked, there had been a murder in the area, the latest in a series of violent attacks and killings. Shops that hadn’t existed a decade ago were boarded up in anticipation of further violence; the police patrolled newly tarred roads." that crime will increase when "Americanization" happens to a society. I think that is a mistaken conclusion. I have lived overseas, for two three-years stays, in Taiwan, both before and after Taiwan's democratization. Reduction in crime seems to depend crucially on both effective law enforcement and on a civil society that builds cohesion and community norms against crime. Rapidly transforming societies--in whatever direction they are transforming--seem to suffer a breakdown of social order and an increase in crime rate. That's just what was happening in the United States as I grew up. But today crime rates in the United States are actually much lower, for nearly all types of crime, and especially for violent crime, than they were in my early adulthood. My Minnesota neighborhood and the whole large suburban municipality surrounding it is essentially crime-free, with almost the only life-threatening form of crime being driving while drunk. My whole family, including my young children, can walk or bicycle anywhere within more than a five-mile radius at any hour of day or night and have no fear of any kind of crime. I have urban habits formed in childhood of looking the door of our house every evening, but it's no worry if we ever leave the house without looking it up, and possessions like bicycles and skateboards and patio furniture can be left outdoors unattended for days on end with no one stealing them or damaging them. More generally, in view of the many interesting comments here, I think India has a much brighter future from today than, say, China. India has a great many problems, according to every person from India I know, but India has a free press and moderately fair elections and a great deal of openness about talking about societal problems. China, by contrast, does not permit such open criticism of corruption, political favoritism, and police inaction against crime as is routine in India. Both because India has a government that must be accountable to voters and a free press to watch the government, and because people from India have access through the English language to the consequences of different political and economic systems around the world, I expect India to fix more of its problems more smoothly over the next few decades than China, and ultimately to be a leading example for countries around the world in how to build a cohesive, diverse, and thriving society with much freedom to choose the best of the traditional and modern.

avstraliitski 15y ago

The most important difference between India and anywhere else, to my mind, is an overwhelming sense of and appreciation for greater concerns (throughout all of its religious/philosophical communities): the notion that there's more to life than it appears, that we are all elements within some greater epic, that differences are not just to be tolerated but perhaps celebrated, and that despite the often chaotic, corrupt, and immoral way in which India's bureaucracy runs against the above the whole thing somehow balances itself in to a unity and resonates in a certain way with people - Indians are, in my experience almost without exception, proud to be Indian. The lead-in image to the article is a mall in Chennai. I didn't visit any. I landed in Chennai, got a taxi in to town (a mission in itself), and wound up physically caked in air pollution. Literally dodging shit on the muddy road, I found a guesthouse and woke up to this view: http://bit.ly/wnQzfo http://bit.ly/wnQzfo (Subsequent galleries show some of the country's real beauty.)

harichinnan 15y ago

Another disillusioned Indian here. I'm in the middle of a month long vacation after living in US for 3 years. After a boom of 10 years, we now have really good highways in most part of the country. However I saw at least one bullock cart, some stray cows and people trying to cross a 4 lane US Interstate like Highway. Also the entries to highways were ill-planned. Traffic regulations and speed limits were not updated in light of recent developments. Tamil Nadu, one of the growth engines of Indian economy gets 10 hr power cuts everyday because the chief minister refuses to open a newly constructed nuclear power plant. Engineering colleges in India track their students round the clock and report to parents on their activities. Someone I know goes to a school where they conduct "aptitude" classes 3 saturdays+ one sunday a month for preparing students to attend Infosys(Wipro, TCS)( All three have the same business models, body shops) interviews. Kids literally buy their thesis(project) from companies that have a ready made project for them, so they could focus more on getting into one of the Body Shops. Also I just read that many of the companies that got into "emerging "(Airlines, Telecom) Indian economy are either running on losses or never made a profit.