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New Coke wasn't terrible tasting, most people liked and sometimes preferred the drink, but they didn't like the change. In fact, New Coke is based on the Diet
by GuB-42 3y ago
New Coke wasn't terrible tasting, most people liked and sometimes preferred the drink, but they didn't like the change.
In fact, New Coke is based on the Diet Coke recipe, the latter is still a success to this day. The sugar-free version of Coca-Cola classic is Coke Zero, and it sells less than Diet Coke. If it really was about the taste, Diet Coke wouldn't have sold as well and would have been quickly overtaken by Coke Zero.
The most likely explanation for the failure of New Coke is that it replaced the classic, and an influential minority felt alienated by the change.
- phpisthebest 3y agoI think what you have here is akin to the massive errors in polling we see in elections. The clear reveled preference of the consumer they did not like New Coke, they expressed this by not buy it. Limited market research will often give the company the answer they are already looking for, there are plenty of examples of this Further is completely self defeating to New Coke was better than Classic because Coke Zero failed. First off, Coke Zero tastes NOTHING like Classic, To me aspartame is actively bitter to me not sweet. So Diet Coke or Coke Zero or any other drink with aspartame in it is a no go. But aside from my personal tastes, Diet Coke has the first move advantage for the zero cal beverage, so all of your arguments as to why classic won over coke would apply equally well to why diet won over zero. Further still, I think there is a massive consumer disparity between the consumers of zero cal soda, and people that want regular soda. Comparing their consumer preferences is going to be very hard
- seanmcdirmid 3y agoCoke Zero is way better than diet. Yes, it still doesn’t taste completely like classic coke, but it is good enough that if you want to cut back on sugar it’s a decent option. Diet Coke take a lot of getting used to, you just can’t start on it without lots of willpower. Most of Coke Zero’s increasing market share is coming from classic coke drinkers (and is pulling in more men than Diet Coke did) - it should become more popular than Diet Coke in a few years, so I’m not really sure why you think Diet Coke has won? https://www.cnn.com/2022/06/05/health/diet-soda-vs-zero-sugar-wellness/index.html https://www.cnn.com/2022/06/05/health/diet-soda-vs-zero-suga...
- phpisthebest 3y agoI did not make the claim it did, the parent comment above the one you replied to make the claim I just did not challenge or research it because I do not care which wins they are both gross which one wins is irrelevant to the primary point about rebranding things
- seanmcdirmid 3y agoIf Coke Zero steals market share from Classic Coke, it is a net win overall. Suffice it to say, Coke Zero is coke's biggest hit in a long time, commercially speaking.