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Nah, the price is because EV market in China is very competitive. Tesla there still has the brand value and dominates the premium segment, BYD and the likes hol
by reisse 3y ago
Nah, the price is because EV market in China is very competitive. Tesla there still has the brand value and dominates the premium segment, BYD and the likes hold all of the budget segment, where Tesla has no offering. VW cannot compete with Tesla because it has no such brand attachment in China, so it has to compete for budget segment, hence the budget car prices.
Best-selling EV in China after Model Y is BYD Yuan Plus, which costs ~20k USD. That's the niche VW has to compete for.
- seanmcdirmid 3y agoVW has lots of brand attachment in China. Black Audis have been synonymous with rich officials since the 80s, and VW is not really a slouch either (they aren’t premium like their Audi brand, but that is true over here as well). VW is just behind on EV tech, they don’t have much to offer their Chinese JV partners beyond a brand.