6 ms·

Soon we shall bid adieu to the Twitter brand

67 points by lopkeny12ko 3y ago

nullindividual 3y ago
Is he going to claim the unpaid debts belong to a company name that doesn’t exist therefore the debts should be discharged?
- clouddrover 3y ago
  This is called phoenixing. It's a grubby practice: https://en.wikipedia.org/wiki/Phoenix_company https://en.wikipedia.org/wiki/Phoenix_company https://www.gov.uk/government/publications/phoenix-companies-and-the-role-of-the-insolvency-service/phoenix-companies-and-the-role-of-the-insolvency-service https://www.gov.uk/government/publications/phoenix-companies... https://www.theguardian.com/australia-news/2020/sep/25/phoenixing-how-unscrupulous-dealers-rise-debt-free-from-the-ashes-of-failed-companies https://www.theguardian.com/australia-news/2020/sep/25/phoen...
  - justinhj 3y ago
    You genuinely think he will file bankruptcy for Twitter and make a seamless transition to Twitter X? He's talking about rebranding pretty soon (i.e tomorrow) so I don't see how it would be practicable. Not to mention he would lose his advertisers and would be unlikely to be able to replace them.
    - clouddrover 3y ago
      I was talking about phoenixing in general, not whether Twitter will do it in particular.
- 3cats-in-a-coat 3y ago
  Twitter is currently owned by X Corp. already and all debts and so on are owned by X Corp. I don't think renaming the site would let him claim anything further.
- deleted 3y ago
  [deleted]
- kaffeeringe 3y ago
  He intends to build the american WeChat, so it will become something like XChat... If you want to help him dominate the World like WeChat dominates China, yiu should stay on Twitter.
  - kibwen 3y ago
    We already have American WeChat, it's called "Android" and "iOS".
K0balt 3y ago
He’s going to put flames on the Twitter logo, phoenix away all the debt.
- ttctciyf 3y ago
  If he's going to roast the logo, maybe stick a fork in it too?
  - K0balt 3y ago
    We can only hope.
breakyerself 3y ago
Call it Twitter, call it X. It's never going to be worth close to 44 billion again.
- 0xy 3y ago
  Even with Musk being a divisive person, he's a mastermind when it comes to financial engineering. Tesla nearly collapsed several times and has eviscerated every single short sheller who took a run at it, some taking 9 figure losses. It's pretty unwise to bet against Musk.
  - aftergibson 3y ago
    His handling of Twitter so far doesn’t scream mastermind.
    - 0xy 3y ago
      If MAUs are up and Threads was a flop, why doesn't it?
      - johneth 3y ago
        MAUs going up without a corresponding increase in revenue (rather, they've experienced a substantial decrease in revenue) is not good business. Threads is not yet a flop.
      - rsynnott 3y ago
        'If' doing some _dramatically_ heavy lifting there.
  - solumunus 3y ago
    I don’t think Twitter has even 1/100th of the potential Tesla had. It’s a different ball game.
    - valianteffort 3y ago
ksey3 3y ago
We are probably seeing the end of the Ad funded Content Creation golden age (or spam age depending on your perspective). The low interest rate/cheap funding regime allowed everyone to get broadcast tech for free. As cheap funds to keep everything afloat dries up, we realize the Actual value of everyones content is quite low. So now we see all the content based platforms from youtube/netflix/snap/reddit/spotify/fb(layoffs/starting threads) etc and now twitter trying all sorts of new things. Doesn't feel like a big loss cuz this period has surfaced enough number of people worth paying attention too, that there is no great reason to fund all this tech, to find more people worth paying attention too.
- majani 3y ago
  I thought this too, then I remembered that TikTok is probably going to be the generational company for Gen Z
- fullshark 3y ago
  I don't agree, there will always be an ad funded content creation platform available, and it will have massive usage with young people (who don't have money). TikTok is the most recent one, another will come if they fail. People want content and don't want to pay for it, and there will be opportunity to sell ads in that environment forever.
MikusR 3y ago
Probably best version https://twitter.com/zhgun/status/1683071450171727876/photo/ https://twitter.com/zhgun/status/1683071450171727876/photo/ Apparently there was an earlier version https://twitter.com/pimentium/status/1664667290036568065 https://twitter.com/pimentium/status/1664667290036568065
rsynnott 3y ago
... I'm having difficulty believing this is serious. I mean, it might be, because it's him; he's not, y'know, very good at this, but abandoning such a valuable brand seems almost unthinkable. Like, at that point, what is _left_, other than a slowly crumbling social graph? Even Facebook never actually dared abandon Facebook as the brand for their main product.

67 points by lopkeny12ko 3y ago

Is he going to claim the unpaid debts belong to a company name that doesn’t exist therefore the debts should be discharged?

clouddrover 3y ago
This is called phoenixing. It's a grubby practice: https://en.wikipedia.org/wiki/Phoenix_company https://en.wikipedia.org/wiki/Phoenix_company https://www.gov.uk/government/publications/phoenix-companies-and-the-role-of-the-insolvency-service/phoenix-companies-and-the-role-of-the-insolvency-service https://www.gov.uk/government/publications/phoenix-companies... https://www.theguardian.com/australia-news/2020/sep/25/phoenixing-how-unscrupulous-dealers-rise-debt-free-from-the-ashes-of-failed-companies https://www.theguardian.com/australia-news/2020/sep/25/phoen...
- justinhj 3y ago
  You genuinely think he will file bankruptcy for Twitter and make a seamless transition to Twitter X? He's talking about rebranding pretty soon (i.e tomorrow) so I don't see how it would be practicable. Not to mention he would lose his advertisers and would be unlikely to be able to replace them.
  - clouddrover 3y ago
    I was talking about phoenixing in general, not whether Twitter will do it in particular.
3cats-in-a-coat 3y ago
Twitter is currently owned by X Corp. already and all debts and so on are owned by X Corp. I don't think renaming the site would let him claim anything further.
deleted 3y ago
[deleted]
kaffeeringe 3y ago
He intends to build the american WeChat, so it will become something like XChat... If you want to help him dominate the World like WeChat dominates China, yiu should stay on Twitter.
- kibwen 3y ago
  We already have American WeChat, it's called "Android" and "iOS".

K0balt 3y ago

He’s going to put flames on the Twitter logo, phoenix away all the debt.

ttctciyf 3y ago
If he's going to roast the logo, maybe stick a fork in it too?
- K0balt 3y ago
  We can only hope.

breakyerself 3y ago

Call it Twitter, call it X. It's never going to be worth close to 44 billion again.

0xy 3y ago
Even with Musk being a divisive person, he's a mastermind when it comes to financial engineering. Tesla nearly collapsed several times and has eviscerated every single short sheller who took a run at it, some taking 9 figure losses. It's pretty unwise to bet against Musk.
- aftergibson 3y ago
  His handling of Twitter so far doesn’t scream mastermind.
  - 0xy 3y ago
    If MAUs are up and Threads was a flop, why doesn't it?
    - johneth 3y ago
      MAUs going up without a corresponding increase in revenue (rather, they've experienced a substantial decrease in revenue) is not good business. Threads is not yet a flop.
    - rsynnott 3y ago
      'If' doing some _dramatically_ heavy lifting there.
- solumunus 3y ago
  I don’t think Twitter has even 1/100th of the potential Tesla had. It’s a different ball game.
  - valianteffort 3y ago

ksey3 3y ago

We are probably seeing the end of the Ad funded Content Creation golden age (or spam age depending on your perspective). The low interest rate/cheap funding regime allowed everyone to get broadcast tech for free. As cheap funds to keep everything afloat dries up, we realize the Actual value of everyones content is quite low. So now we see all the content based platforms from youtube/netflix/snap/reddit/spotify/fb(layoffs/starting threads) etc and now twitter trying all sorts of new things. Doesn't feel like a big loss cuz this period has surfaced enough number of people worth paying attention too, that there is no great reason to fund all this tech, to find more people worth paying attention too.

majani 3y ago
I thought this too, then I remembered that TikTok is probably going to be the generational company for Gen Z
fullshark 3y ago
I don't agree, there will always be an ad funded content creation platform available, and it will have massive usage with young people (who don't have money). TikTok is the most recent one, another will come if they fail. People want content and don't want to pay for it, and there will be opportunity to sell ads in that environment forever.

MikusR 3y ago

Probably best version https://twitter.com/zhgun/status/1683071450171727876/photo/ https://twitter.com/zhgun/status/1683071450171727876/photo/ Apparently there was an earlier version https://twitter.com/pimentium/status/1664667290036568065 https://twitter.com/pimentium/status/1664667290036568065

rsynnott 3y ago

... I'm having difficulty believing this is serious. I mean, it might be, because it's him; he's not, y'know, very good at this, but abandoning such a valuable brand seems almost unthinkable. Like, at that point, what is _left_, other than a slowly crumbling social graph? Even Facebook never actually dared abandon Facebook as the brand for their main product.