I'm no expert, but have been around start ups to large companies for a long time in many roles. Business/capitalism is a full contact sport. Getting someone to

I'm no expert, but have been around start ups to large companies for a long time in many roles. Business/capitalism is a full contact sport. Getting someone to give you money, whether it's a $1 or $1M dollars is fucking hard. With billions of people in the world, you think it would be easier to find 10k of them to give you $10 - nope. When selling something, the vast vast majority say no. I remember at a prior company we had our biggest customer drop us. Similar situation, we worked with them for months to get usage up, but they ignored/blocked our efforts. Then one day, no renewal. It hurt, it was scary, but the way business works. It also led to a pivot and later acquisition.