> Our tool only does a small part of what big CRM players offer, but we focused on providing a great user experience on the basics, instead of spreading ourselv

> Our tool only does a small part of what big CRM players offer, but we focused on providing a great user experience on the basics, instead of spreading ourselves thin across a vast range of features and delivering them half-heartedly. I like this approach. So much software feels completely half-assed and frustrating to use. Quality can be a real differentiator (it just has to be empathized enough).