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> Why is my phone number necessary to order a bowl of chips? Maybe as a backup for whatever unique device ID your phone gives them? The goal with QR menus righ
by autoexec 3y ago
> Why is my phone number necessary to order a bowl of chips?
Maybe as a backup for whatever unique device ID your phone gives them? The goal with QR menus right now is mostly conditioning people to accept them, but the long term goal is making it so that they can figure out who you are, what your income level is, what your eating habits are, what your order history has been, plus whatever else they feel like gathering and then using all that data to dynamically generate a menu with the highest possible prices they think they can wring out of you.
They want to make it so that when you order a bowl of chips they can charge you more than the person next to you who orders that same menu item without you ever being aware of that fact. They want to be able to adjust your prices with each visit to algorithmically determine the maximum amount you'll pay for something.
I'd suggest staying away from QR menus and rejecting the idea that discriminatory pricing is acceptable.
- luckman212 3y agoJesus, is this really a thing? What about a group of people with different wealth profiles sitting at the same table? Would John who orders a steak and drives a Mercedes be charged $85 while Amy who drives a Honda Civic pay only $65 for that same steak?
- matkoniecz 3y ago> Jesus, is this really a thing? Plane tickets are going into that direction, though no direct differentiation between people for now. But routes/connections/timings indicating for example business travel will induce higher price than the same seat sold as part of flight indicating client more influenced by cost of flight. And price differs between various places even in case buying the same seat for the same flight. For example you can effectively pay to skip deliberately annoying parts.
- autoexec 3y agoYes. See for example https://link.springer.com/article/10.1057/s41272-019-00224-3 https://link.springer.com/article/10.1057/s41272-019-00224-3 many stores (including grocery stores) have already been testing it out. The biggest hurdle they face is the fact that most people (if aware that it's happening at all) find it offensive, which it is. Even those store loyalty cards are conditioning us to accept the idea that certain people get, or even deserve to get, different prices because of who or what they are. Prices should be transparent and it shouldn't matter how much money you have, or who you know, or how "loyal" you are (what a sick concept!) to a grocery store.