Imagine you are selling widgets that cost you $40 to make, and you have figured out that the price of widgets where you make the most money is $50. Any higher a

Imagine you are selling widgets that cost you $40 to make, and you have figured out that the price of widgets where you make the most money is $50. Any higher and you sell too few widgets to make more money. And less and you don't sell enough extra widgets to make up for the lower margins. One day you found a supplier that is cheaper and reduces your cost to $30. Do you change your price?