I think we used to rent VHS videos for 7.50 dutch guilders in 1999 (3.40 EUR, 5.37 EUR in 2022), which translates to $6... so $10/movie seems quite expensive in

I think we used to rent VHS videos for 7.50 dutch guilders in 1999 (3.40 EUR, 5.37 EUR in 2022), which translates to $6... so $10/movie seems quite expensive indeed. I was going to say I thought it sounds cheap, but when doing the calculations it turns out it has actually increased in price quite a lot.