I would imagine this means everyone has watched pirated content. Not everyone is comfortable navigating a piracy site, but everyone knows someone who knows how

I would imagine this means everyone has watched pirated content. Not everyone is comfortable navigating a piracy site, but everyone knows someone who knows how to do it, and I've never run into anyone who has a problem with watching a pirated movie, anywhere. Tbh it's often easier to find what you want in pirated form than streaming. Your services might have taken off the thing you want to watch, or you might not have the service that has the thing you want.