The days of One Big Social Network are clearly coming to an end. We are in an unbundling and diversification phase in that space. As with most open systems, bi

The days of One Big Social Network are clearly coming to an end. We are in an unbundling and diversification phase in that space. As with most open systems, big social is succumbing to spam. In the case of social the primary form of spam is outrage porn and similar lizard brain engaging material. The bigger a social network is and the less moderated it is, the more this material dominates. If you try to moderate you drive people away toward niche networks. If you don’t try to moderate, all the toxic rage bait and trolling drives people away to niche networks. This is how big social dies. The future is niche networks with niche moderation policies, private boards and chat rooms, and the fediverse which is actually thousands of niche social networks in a trenchcoat.