4 ms·

How does Apple make money with this exactly?

by austinpena 3y ago

refulgentis 3y ago
They collect your data and sell ads to advertisers based on segments you fall into
- soupfordummies 3y ago
  What data do they collect? Where/how do they collect it? Are they mining my camera roll and notes or just my browser history? What about my text messages?
  - gmerc 3y ago
    You don’t remember being asked to opt in? Oh wait that’s because they created that rule for others Go Settings -> Privacy -> Ads >>You may still be served ads based on the criteria listed below. Your personal data is not provided to third parties. Contextual Information On the App Store, relevant ads may be selected using your search query, information about the page you're viewing, or the app you're downloading. On Apple News and Stocks, the type of story you read may be used to select relevant ads. In addition, information about your device’s keyboard language settings, device type, OS version, mobile carrier, and connection type may be used to serve ads to you. If Location Services is enabled and you’ve granted permission to App Store, Apple News, or the Apple TV app to access your location, your location may be used to serve you geographically relevant ads in each respective app.
    - kaba0 3y ago
      So basically absolutely nothing..
      - refulgentis 3y ago
        ?????? The stories you read, the words you type
plagiarist 3y ago
Apple is selling ads on its iAd platform, developers can opt to display them in apps to receive a percentage.
- 130e13a 3y ago
  that used to be the case, but they discontinued iAd [1] about 7 years ago [1]: https://en.wikipedia.org/wiki/IAd https://en.wikipedia.org/wiki/IAd
  - refulgentis 3y ago
    I'm old enough now to have both been: - the person rushing to comment about Apple because there's no way Apple would ever do that - the person complaining about clearly rushed and motivated comments denying something obvious about Apple Read up here: https://www.apple.com/legal/privacy/data/en/apple-advertising/ https://www.apple.com/legal/privacy/data/en/apple-advertisin...
    - 130e13a 3y ago
      i'm not denying anything. the comment i replied to stated that developers can use iAd to "display [ads] in apps to receive a percentage", which i pointed out is no longer the case. in no way does my comment deny that there's other ads sold by apple (there are, obviously, e.g. app store search ads), but that's a completely separate issue from the specific iAd program the parent comment was talking about.
      - refulgentis 3y ago
        Ok, thank you
upon_drumhead 3y ago
https://searchads.apple.com https://searchads.apple.com
- CSSer 3y ago
  It's also worth including https://support.apple.com/guide/adguide/welcome/icloud https://support.apple.com/guide/adguide/welcome/icloud.
CSSer 3y ago
If Apple can convince your cohort, herein referred to as "you" for simplicity, that everyone else is toxic, then you'll only use Apple products. If you only use Apple products, Apple has higher quality user data about you than their direct and indirect competitors, herein referred to as "anyone else" or "others". This means Apple is uniquely positioned to sell more effectively targeted advertising to you than anyone else. This is especially true when Apple takes steps to improve privacy and security for you by making it more difficult for others to track you. Apple said they cared about your privacy [from others, not from them]. To be clear, I'm trying to be objective. They're not selling individual personal data or recklessly leaking your data. They have promised to keep your data secure, and I think they've often lived up to that promise, especially compared to others (full disclosure: I own a multitude of Apple devices, but I'm not a fanatic). However, the bottom line here is that using Apple products means you're putting a kind of centralized trust in Apple, and Apple never said they wouldn't take advantage of that trust where possible.
renewiltord 3y ago
The same way anyone makes with ads, you charge people to show them to others. Apple's ads division alone has revenue in the same ballpark as Netflix. And now that they're cracking down so that first party is the only way to go, they will do really well.

How does Apple make money with this exactly?

refulgentis 3y ago

They collect your data and sell ads to advertisers based on segments you fall into

soupfordummies 3y ago
What data do they collect? Where/how do they collect it? Are they mining my camera roll and notes or just my browser history? What about my text messages?
- gmerc 3y ago
  You don’t remember being asked to opt in? Oh wait that’s because they created that rule for others Go Settings -> Privacy -> Ads >>You may still be served ads based on the criteria listed below. Your personal data is not provided to third parties. Contextual Information On the App Store, relevant ads may be selected using your search query, information about the page you're viewing, or the app you're downloading. On Apple News and Stocks, the type of story you read may be used to select relevant ads. In addition, information about your device’s keyboard language settings, device type, OS version, mobile carrier, and connection type may be used to serve ads to you. If Location Services is enabled and you’ve granted permission to App Store, Apple News, or the Apple TV app to access your location, your location may be used to serve you geographically relevant ads in each respective app.
  - kaba0 3y ago
    So basically absolutely nothing..
    - refulgentis 3y ago
      ?????? The stories you read, the words you type

plagiarist 3y ago

Apple is selling ads on its iAd platform, developers can opt to display them in apps to receive a percentage.

130e13a 3y ago
that used to be the case, but they discontinued iAd [1] about 7 years ago [1]: https://en.wikipedia.org/wiki/IAd https://en.wikipedia.org/wiki/IAd
- refulgentis 3y ago
  I'm old enough now to have both been: - the person rushing to comment about Apple because there's no way Apple would ever do that - the person complaining about clearly rushed and motivated comments denying something obvious about Apple Read up here: https://www.apple.com/legal/privacy/data/en/apple-advertising/ https://www.apple.com/legal/privacy/data/en/apple-advertisin...
  - 130e13a 3y ago
    i'm not denying anything. the comment i replied to stated that developers can use iAd to "display [ads] in apps to receive a percentage", which i pointed out is no longer the case. in no way does my comment deny that there's other ads sold by apple (there are, obviously, e.g. app store search ads), but that's a completely separate issue from the specific iAd program the parent comment was talking about.
    - refulgentis 3y ago
      Ok, thank you

upon_drumhead 3y ago

https://searchads.apple.com https://searchads.apple.com

CSSer 3y ago
It's also worth including https://support.apple.com/guide/adguide/welcome/icloud https://support.apple.com/guide/adguide/welcome/icloud.

CSSer 3y ago

If Apple can convince your cohort, herein referred to as "you" for simplicity, that everyone else is toxic, then you'll only use Apple products. If you only use Apple products, Apple has higher quality user data about you than their direct and indirect competitors, herein referred to as "anyone else" or "others". This means Apple is uniquely positioned to sell more effectively targeted advertising to you than anyone else. This is especially true when Apple takes steps to improve privacy and security for you by making it more difficult for others to track you. Apple said they cared about your privacy [from others, not from them]. To be clear, I'm trying to be objective. They're not selling individual personal data or recklessly leaking your data. They have promised to keep your data secure, and I think they've often lived up to that promise, especially compared to others (full disclosure: I own a multitude of Apple devices, but I'm not a fanatic). However, the bottom line here is that using Apple products means you're putting a kind of centralized trust in Apple, and Apple never said they wouldn't take advantage of that trust where possible.

renewiltord 3y ago

The same way anyone makes with ads, you charge people to show them to others. Apple's ads division alone has revenue in the same ballpark as Netflix. And now that they're cracking down so that first party is the only way to go, they will do really well.