I'm in the same boat right now, and the advice that's helped me is to focus on customer problems, not (yet) on solutions. For example, you talk about "a proble

I'm in the same boat right now, and the advice that's helped me is to focus on customer problems, not (yet) on solutions. For example, you talk about "a problem with restaurants keeping their menus up to date." But is that a problem restaurant owners have? Or is it a problem you (as a customer) have? And regardless of whose problem it is, how big of a problem is it? We can break it up into pieces: 1. Assume an up to date menu meant the restaurant had more customers. Would the restaurant be able to serve them? Obviously, if the restaurant is already full at peak hours, then more customers may not help. But what about restaurants that aren't full? Why do they not have enough customers? Is it because the menu is not up to date? Are there other possible reasons, and if so, could those lead to product ideas? 2. From the restaurant's customers perspective, what would they do to solve the problem? Would they switch restaurants if their favorite restaurant didn't have an up to date menu? How many customers would say, "I would eat at X more often if their menu was up to date"? What if all restaurant menus were always up to date? Would customers pay extra for that service? 3. One other entity to consider is the delivery app. Would they benefit from having up to date menus? Would people prefer a delivery app with up to date menus vs. competitors? Would that reduce churn for a delivery app? How much? Of course, to get the answers to these questions you need to talk to restaurants, restaurant patrons, and delivery apps. But hopefully breaking it down can help guide the conversation.