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The saying goes that you need a third, stupidly expensive bottle of wine next to the cheap and the moderately expensive bottles of wine, if you want to boost sa
by ManuelKiessling 3y ago
The saying goes that you need a third, stupidly expensive bottle of wine next to the cheap and the moderately expensive bottles of wine, if you want to boost sales of the moderately expensive bottle of wine.
- AdamN 3y agoSame thing for menu design. That $150 seafood tower??? That's just there to make the $47 steak ($5 extra for the au poivre sauce and $7 more for the creamed spinach) look like a deal. Sometimes people order the tower but it's just once or twice a night.
- pavlov 3y agoThis may be the central reason why the Mac Pro still exists. Ever since Jobs returned in 1997, Apple's Mac lineup has been designed around the idea of a ternary choice of "Good / Better / Best". They used to call the Power Mac configurations explicitly that. I suppose putting the Mac Studio guts inside a Mac Pro case wasn't a big design change, as long as they have the Pro manufacturing line still open. By shipping this lackluster design, they can wringe out a bit more revenue from the investment made in the Mac Pro tooling.
- elzbardico 3y agoThis applies even to car manufacturers. I seriously doubt the S-65 AMG from Mercedes sells in sufficient volumes to justify its existence on itself. But from a holistic brand perspective, Mercedes-Benz would be crazy to kill it.
- greedo 3y agoHalo car paradigm. John Siracusa has touched on this for the Mac Pro: https://hypercritical.co/2013/03/08/the-case-for-a-true-mac-pro-successor https://hypercritical.co/2013/03/08/the-case-for-a-true-mac-... Sad that other than in price, Apple has really just given up on this.