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Jkl corp doesn't have to buy ads. Users will still be able to find it via Google. I challenge you to find a company for which its site is not discoverable via G

Jkl corp doesn't have to buy ads. Users will still be able to find it via Google. I challenge you to find a company for which its site is not discoverable via Google search. If users who really want to go to jkl corp actually can't find it via Google, then they'll probably stop relying on Google to find things.

harry8 3y ago
There are examples given in this very thread of people being conned by clicking the top link which was an ad interposed by google when someone was trying to get the website of their bank.
- emodendroket 3y ago
  But that's because of the phishing aspect. If a search for "Chase mortgages" leads me to Bank of America mortgages through an ad, there's no deception going on.
  - harry8 3y ago
    so why do you think companies buy their own trade marked brands as keywords so that they can pay google for their organic traffic? Because they're idiots? Why do you think google moved the ads from the side where they were clearly marked and obviously not search results to the top of the search results and made it much harder to tell "this link is actually an ad"? I mean obviously for money but why do you think it made them money? What do you think of google's plans to offer deep discounts to advertisers for traffic from keyword searches for their brand or corporate identity? Reasonable?
    - emodendroket 3y ago
      They'd probably rather that you didn't consider their competitors.
      - harry8 3y ago
        So there'd be no issue in google getting ads well away and separate from search results in an obvious way like they use to. Wouldn't hurt their revenue in that case. Top result is actually the result you were looking for. Ads to the right, shaded background. No problem at all, right? They'd all still pay just as much for their own brand names in keyword advertising. And there would be the exact same number of clicks of it. I don't believe that and i'm not sure how anyone does tbh.

harry8 3y ago

There are examples given in this very thread of people being conned by clicking the top link which was an ad interposed by google when someone was trying to get the website of their bank.

emodendroket 3y ago
But that's because of the phishing aspect. If a search for "Chase mortgages" leads me to Bank of America mortgages through an ad, there's no deception going on.
- harry8 3y ago
  so why do you think companies buy their own trade marked brands as keywords so that they can pay google for their organic traffic? Because they're idiots? Why do you think google moved the ads from the side where they were clearly marked and obviously not search results to the top of the search results and made it much harder to tell "this link is actually an ad"? I mean obviously for money but why do you think it made them money? What do you think of google's plans to offer deep discounts to advertisers for traffic from keyword searches for their brand or corporate identity? Reasonable?
  - emodendroket 3y ago
    They'd probably rather that you didn't consider their competitors.
    - harry8 3y ago
      So there'd be no issue in google getting ads well away and separate from search results in an obvious way like they use to. Wouldn't hurt their revenue in that case. Top result is actually the result you were looking for. Ads to the right, shaded background. No problem at all, right? They'd all still pay just as much for their own brand names in keyword advertising. And there would be the exact same number of clicks of it. I don't believe that and i'm not sure how anyone does tbh.