3 ms·
The thing that blew my mind at the time was that the initial licence was like $9, something you could throw onto your credit card as a dev and just have a heaps
by rozenmd 3y ago
The thing that blew my mind at the time was that the initial licence was like $9, something you could throw onto your credit card as a dev and just have a heaps better way of tracking bugs.
Most of their growth playbook from back then is obsolete or basic knowledge these days.
- moneywoes 3y agoYep, exactly. The more I read and it seems that these huge incumbents were all building in a blue ocean market. Have you ever found any useful guides for bootstrapping in competitive markets? It seems based on indie hacker building a personal founder brand is the only viable method for low customer acquisition.
- jimbokun 3y agoI guess the meta lesson is find today's blue ocean markets. The "obvious" things the Atlassian founders did back then were not obvious at all at the time.
- rozenmd 3y agoI have very little personal brand (I went from writing about React to around 900 subscribers to running an uptime monitoring SaaS - https://onlineornot.com https://onlineornot.com), but am still managing to grow in a red-ocean market. The trick is: - being default-alive (the business will never go under, as I have a full time job) - continuous progress (2 hours a day, every workday) - learn everything you can about sales and marketing, the engineering is the easy part :)
- caditinpiscinam 3y ago> learn everything you can about sales and marketing Are there resources you'd recommend for this?
- rozenmd 3y agoI've mainly been learning by doing (and failing), though I've read these books which helped solve problems I had at the time: - Badass: Making Users Awesome by Kathy Sierra - Obviously Awesome by April Dunford - The Mom Test by Rob Fitzpatrick - Every book Seth Godin has written, particularly This is Marketing - Deploy Empathy by Michele Hansen - Forget the Funnel by Claire Suellentrop and Georgiana Laudi