Maybe, but Apple is the only one that really needs to worry about PR anyway. Workers just need to know what they want. In terms of like broader cultural percep

Maybe, but Apple is the only one that really needs to worry about PR anyway. Workers just need to know what they want. In terms of like broader cultural perception/what you see on the news, its a lost cause for workers anyway. But I don't see it as a problem long term: if you are doing something that makes the bosses angry and maybe incites certain PR efforts to, e.g., make it look like Apple "won" despite an overall hopeful, or at least nuanced, outcome, then it sounds like you are doing something right. Workers in general really have nothing to lose in terms of public perception. Consider all the discourse around tipping. Or consider what people say on this very site in some threads about worker rights. In general, people implicitly or explicitly feel that if you are striking/in a union/living on tips/etc, you have already lost some game and are a sore loser for wanting more. And if you pay attention to the news, this general idea is regularly enforced. This is all especially true in the US, not to mention tech-adjacent sectors. But again, not really a problem per se, just a certain kind of indicator.