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The margins were inflated during the pandemic, though. Musk even called their prices "embarrassingly expensive". https://www.carscoops.com/2022/07/teslas-price
by erikstarck 3y ago
The margins were inflated during the pandemic, though. Musk even called their prices "embarrassingly expensive".
https://www.carscoops.com/2022/07/teslas-prices-are-embarrassing-to-elon-musk-as-he-offers-hope-that-they-might-come-down/ https://www.carscoops.com/2022/07/teslas-prices-are-embarras...
- Retric 3y agoTesla’s gross margins were much higher in 2011 than 2022. But yea, this is why I said it’s hard to separate how much of this was Tesla specific vs industry wide. However, the need to cut prices despite high inflation was unusual in the car industry and suggests a Tesla specific issue.
- _ea1k 3y agoIt is easy to explain when you consider that 2 car models are representing ~1.7M cars this year. Their strategy is a little nutty and has basically required them to underprice their vehicles. Any other mfg would cut back production to maintain margins.
- seanmcdirmid 3y agoMost non-Tesla auto manufacturers are taking a loss on their new EVs ATM as they try to optimize supply and recoup R&D costs.
- _ea1k 3y agoYeah, but I bet that changes once they get to ~400k per year. That isn't much different from Tesla's path.