Requiring third party apps to serve ads for you sounds like an huge headache and I don’t think I’ve ever seen it done. How do you prevent the ads from causing p

Requiring third party apps to serve ads for you sounds like an huge headache and I don’t think I’ve ever seen it done. How do you prevent the ads from causing problems for the “tools” use case? Do ads have to be exempted from e.g. Apollo’s keyword blocks? How can you guarantee to advertisers that their brand safety rules are being followed?