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IMO, Reddit is valuable. It has the necessary scale in terms of footfall or eyeballs [whatever metric is appropriate]. Where they have failed is to evolve and d
by nvrgngvup 3y ago
IMO, Reddit is valuable. It has the necessary scale in terms of footfall or eyeballs [whatever metric is appropriate]. Where they have failed is to evolve and deliver on customer promises. Not having sufficient mod tools, suboptimal experience on official apps are just few issues that get the majority of limelight. Inability to build enterprise products or tiered data API for businesses and education are also missing, that they could have leveraged.
- rchaud 3y agoIf eyeballs were that important advertisers would be banging down their doors to place ads. Reddit's problem is that it's full of anonymous people that are hard to reach with targeted advertising.
- nvrgngvup 3y agoIt’s true that users are anonymous to others, but Reddit still has treasure trove of data on what likes, dislikes, political leaning and in some cases current emotional state/wellbeing of individual users. Unless they are stating that they can’t process this data, they surely should have enough knowledge to do targeted ads. Most likely scenario is that they have not invested enough on RnD and BD.