I wouldn't switch and invest time into marginal improvement, but I would for magnitude one. As they say, build something that is 10x better, because people won

I wouldn't switch and invest time into marginal improvement, but I would for magnitude one. As they say, build something that is 10x better, because people won't change their habits for slightly better. Not to mention hidden costs in switching - things you don't anticipate, things you have to learn, things that are missing...