4 ms·

That's a skeumorphic anchor to get people comfortable with a new technology. If you're going to introduce technology to the masses, you have to do it in stages.

That's a skeumorphic anchor to get people comfortable with a new technology. If you're going to introduce technology to the masses, you have to do it in stages. There's a lot more going on here than is apparent on the surface. You could have said all of things about the original iPhone. It did similar things to a lot of existing smartphones at the time (send email, play music, browse web, make call).

nonethewiser 3y ago
They made a VR headset and used their own marketing name for it. A term which no one else uses.
- askafriend 3y ago
  It's called communication. It's not a VR headset and it's not an AR headset. It's something else. It's reasonable to give your specific vision of these technologies a more human name. Also, it's something that's going to be released in very limited quantities in a year from now. And it was announced at a developer conference so developers can start to prepare apps. We've only really seen a preview and the technology is in the earliest stages. There's a ton of stuff they only mentioned in passing - like their proprietary camera format and cameras that can record the world in immersive depth-mapped 3D. Those will likely be licensed out to studios and sports leagues which can prepare content for Vision Pro.
- prawn 3y ago
  "A term which no one else uses." Yet. They've set it rolling and so far own a perspective separate to AR/VR. Leaves the competition brawling over headsets for a still-to-be-defined VR concept while they pitch customers on their thing. Computing. Ties in to work. Easier to justify spending $x000.
microtonal 3y ago
That's a skeumorphic anchor to get people comfortable with a new technology. Not just that. It also makes the Vision not just an ill-defined VR product, but also a 'MacBook Air or iPad for on the go with far more screen real estate'. This pitch resonates with pro users who are not necessarily interested in VR. The initial reaction of Apple-using friends/family is: I'd probably buy this as a replacement for a MacBook + external screen. It also makes the pricing more acceptable - it's about the same prices as a non-mediocre spec'ed MacBook Air + Studio Display.
- tsimionescu 3y ago
  > The initial reaction of Apple-using friends/family is: I'd probably buy this as a replacement for a MacBook + external screen Then I believe they misunderstood the presentation, since this device is not a replacement for a MacBook, since it just can't run the same software. And even if it could, it would be much, much slower at it, since it has to spend huge compute resources on constant refresh of two 4k+ screens plus advanced vision algorithms to process the camera input and overlay the 3D graphics onto it in the expected locations.
  - sebzim4500 3y ago
    For the significant portion of users that spend $2k on a macbook and then use it as a webbrowser 99% of the time I think this could work great.

nonethewiser 3y ago

They made a VR headset and used their own marketing name for it. A term which no one else uses.

askafriend 3y ago
It's called communication. It's not a VR headset and it's not an AR headset. It's something else. It's reasonable to give your specific vision of these technologies a more human name. Also, it's something that's going to be released in very limited quantities in a year from now. And it was announced at a developer conference so developers can start to prepare apps. We've only really seen a preview and the technology is in the earliest stages. There's a ton of stuff they only mentioned in passing - like their proprietary camera format and cameras that can record the world in immersive depth-mapped 3D. Those will likely be licensed out to studios and sports leagues which can prepare content for Vision Pro.
prawn 3y ago
"A term which no one else uses." Yet. They've set it rolling and so far own a perspective separate to AR/VR. Leaves the competition brawling over headsets for a still-to-be-defined VR concept while they pitch customers on their thing. Computing. Ties in to work. Easier to justify spending $x000.

microtonal 3y ago

That's a skeumorphic anchor to get people comfortable with a new technology. Not just that. It also makes the Vision not just an ill-defined VR product, but also a 'MacBook Air or iPad for on the go with far more screen real estate'. This pitch resonates with pro users who are not necessarily interested in VR. The initial reaction of Apple-using friends/family is: I'd probably buy this as a replacement for a MacBook + external screen. It also makes the pricing more acceptable - it's about the same prices as a non-mediocre spec'ed MacBook Air + Studio Display.

tsimionescu 3y ago
> The initial reaction of Apple-using friends/family is: I'd probably buy this as a replacement for a MacBook + external screen Then I believe they misunderstood the presentation, since this device is not a replacement for a MacBook, since it just can't run the same software. And even if it could, it would be much, much slower at it, since it has to spend huge compute resources on constant refresh of two 4k+ screens plus advanced vision algorithms to process the camera input and overlay the 3D graphics onto it in the expected locations.
- sebzim4500 3y ago
  For the significant portion of users that spend $2k on a macbook and then use it as a webbrowser 99% of the time I think this could work great.