Creative Cloud is less specialized now, not more. They were able to defend their margins because designers were used to specific workflows. As the interfaces be

Creative Cloud is less specialized now, not more. They were able to defend their margins because designers were used to specific workflows. As the interfaces become more general, that advantage will erode. Adobe is working on sophisticated chain of custody for DAM which won’t matter to the bill of CC users, even in enterprise. The productivity gains are becoming permission-to-play. The money saved will go into hiring different kinds of people which will continue to pressure the software budget. It’s true CC is seen as necessary, but it’s still resented and there are always employees whose access to a subscription is marginal, providing some elasticity.