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yes, that is meant by sales: travel, meetings, powerpoints, lunches, etc. etc. etc. I do not know, but would bet that Google "sold" Adwords program to some key
by mapster 15y ago
yes, that is meant by sales: travel, meetings, powerpoints, lunches, etc. etc. etc. I do not know, but would bet that Google "sold" Adwords program to some key publishers. It is a huge product and had a R&D budget.
- mtmoore55 15y agoyou're right, there is a place for "sales" in most every company at some point in their lifecycle. In the post I was more discussing engines of growth relative to early stage startups.
- billpatrianakos 15y agoLike the original author I was also speaking from the perspective of an early stage startup. I should've been clearer. I'm sure you're right about AdWords being sold that way but in the end sales, real sales, costs money that the companies don't have. It's a chicken/egg situation. You've got something people need but no ones using it because you need to pay people to sell it. In the beginning that won't work unless you're paying pure commission and even then you've got to have a really healthy margin per sale for it to work like the author says.