4 ms·

Wow this is one of the best logo redesigns I’ve seen in a long time. Absolutely keeps the spirit and distinct identity of the old one, but looks a whole lot cri

Wow this is one of the best logo redesigns I’ve seen in a long time. Absolutely keeps the spirit and distinct identity of the old one, but looks a whole lot crisper and fresher. Huge props.

kiawe_fire 3y ago
Fully agreed. I anxiously clicked, expecting to see an overly simple, flat, gradient filled shape with no character. But this is perhaps one of the few I’ve seen in a long time that manages to maintain a sense of character while also taking just enough from modern trends to feel fresh and like it belongs next to other current day apps.
coffeebeqn 3y ago
And ties in nicely to the Firefox logo universe
- teaearlgraycold 3y ago
  The FCU
  - fxtentacle 3y ago
    MCU, the Mozilla Cinematic Universe that other MCU is just a cheap rip-off trying to imitate moving app icons with CGI ;)
eyelidlessness 3y ago
I think it’s great too. It does an especially good job balancing its cleverness in a way that works well in each context it was designed for. Somewhat aside: as a long time Mac user, it bums me out how the current macOS/iOS design language distracts from the logo as an icon. The Windows variation is much better, and would’ve fit right in on a Mac just a few years ago.
- cglong 3y ago
  Rogue Amoeba (whose UX work I greatly admire) agrees with your aside [1]: > Many of us inside Rogue Amoeba lament the recent "flattening" of app icons on the Mac, and the attendant loss of personality. [1]: https://weblog.rogueamoeba.com/2022/09/09/the-design-of-audio-hijack-4/ https://weblog.rogueamoeba.com/2022/09/09/the-design-of-audi...
  - _cenw 3y ago
    You may want to try to use any of their products with VoiceControl and then revise your UX statement...
- isodev 3y ago
  In all fairness, Thunderbird could have opted to use the windows/Linux logo for macOS and it would look amazing in the dock. The silly white background squircle trend was set by the chromium/electron apps and it’s the opposite of the Human Interface Guidelines which recommend a distinctive and rich app icon.
  - moritz 3y ago
    Unfortunately, Cupertino endorsed the squircle and encourages to “embrace simplicity”, so indistinct icons are recommended in the HIG now “In macOS, app icons share a common set of visual attributes, including a rounded-rectangle shape, front-facing perspective, level position, and uniform drop shadow.“ [1] [1]: https://developer.apple.com/design/human-interface-guidelines/app-icons#Platform-considerations https://developer.apple.com/design/human-interface-guideline...
    - Y-bar 3y ago
      Apple's new HIG is an exercise in marketing overriding usability unfortunately. I find it exceedingly hard to distinguish the squared icons on my Mac nowadays, and I also think they look worse than the more free-form ones from before. At least it is still possible to use custom icons in Mac OS. But don't tell Apple!
deleted 3y ago
[deleted]
paxys 3y ago
I also love that when you click the link the new logo is right there, front and center. No other explanation needed. In most of these announcements you first have to read through pages and pages of design philosophy written by the overpriced design firm that had to somehow justify its hourly rate despite delivering a flat, boring logo.
andrepd 3y ago
>but looks a whole lot crisper and fresh It looks flat and generic and soulless. But I recognise this is a matter of opinion.
- account42 3y ago
  Yeah, I'm also surprised at the positive reception. The old logo has a lot more character.
WorldMaker 3y ago
I think it is clever how the "negative space" of the rounded envelope plus how the wing is holding it evokes a "speech bubble" of most other messaging apps, while still being visually an envelope. It's subtle, but communicative, and one of those things that once you see it, is always there (like the FedEx arrow).

Wow this is one of the best logo redesigns I’ve seen in a long time. Absolutely keeps the spirit and distinct identity of the old one, but looks a whole lot crisper and fresher. Huge props.

kiawe_fire 3y ago

Fully agreed. I anxiously clicked, expecting to see an overly simple, flat, gradient filled shape with no character. But this is perhaps one of the few I’ve seen in a long time that manages to maintain a sense of character while also taking just enough from modern trends to feel fresh and like it belongs next to other current day apps.

coffeebeqn 3y ago

And ties in nicely to the Firefox logo universe

teaearlgraycold 3y ago
The FCU
- fxtentacle 3y ago
  MCU, the Mozilla Cinematic Universe that other MCU is just a cheap rip-off trying to imitate moving app icons with CGI ;)

eyelidlessness 3y ago

I think it’s great too. It does an especially good job balancing its cleverness in a way that works well in each context it was designed for. Somewhat aside: as a long time Mac user, it bums me out how the current macOS/iOS design language distracts from the logo as an icon. The Windows variation is much better, and would’ve fit right in on a Mac just a few years ago.

cglong 3y ago
Rogue Amoeba (whose UX work I greatly admire) agrees with your aside [1]: > Many of us inside Rogue Amoeba lament the recent "flattening" of app icons on the Mac, and the attendant loss of personality. [1]: https://weblog.rogueamoeba.com/2022/09/09/the-design-of-audio-hijack-4/ https://weblog.rogueamoeba.com/2022/09/09/the-design-of-audi...
- _cenw 3y ago
  You may want to try to use any of their products with VoiceControl and then revise your UX statement...
isodev 3y ago
In all fairness, Thunderbird could have opted to use the windows/Linux logo for macOS and it would look amazing in the dock. The silly white background squircle trend was set by the chromium/electron apps and it’s the opposite of the Human Interface Guidelines which recommend a distinctive and rich app icon.
- moritz 3y ago
  Unfortunately, Cupertino endorsed the squircle and encourages to “embrace simplicity”, so indistinct icons are recommended in the HIG now “In macOS, app icons share a common set of visual attributes, including a rounded-rectangle shape, front-facing perspective, level position, and uniform drop shadow.“ [1] [1]: https://developer.apple.com/design/human-interface-guidelines/app-icons#Platform-considerations https://developer.apple.com/design/human-interface-guideline...
  - Y-bar 3y ago
    Apple's new HIG is an exercise in marketing overriding usability unfortunately. I find it exceedingly hard to distinguish the squared icons on my Mac nowadays, and I also think they look worse than the more free-form ones from before. At least it is still possible to use custom icons in Mac OS. But don't tell Apple!

deleted 3y ago

[deleted]

paxys 3y ago

I also love that when you click the link the new logo is right there, front and center. No other explanation needed. In most of these announcements you first have to read through pages and pages of design philosophy written by the overpriced design firm that had to somehow justify its hourly rate despite delivering a flat, boring logo.

andrepd 3y ago

>but looks a whole lot crisper and fresh It looks flat and generic and soulless. But I recognise this is a matter of opinion.

account42 3y ago
Yeah, I'm also surprised at the positive reception. The old logo has a lot more character.

WorldMaker 3y ago

I think it is clever how the "negative space" of the rounded envelope plus how the wing is holding it evokes a "speech bubble" of most other messaging apps, while still being visually an envelope. It's subtle, but communicative, and one of those things that once you see it, is always there (like the FedEx arrow).