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> Shipments peaked at 350 million for 2021, and PC makers believed that the total addressable market would remain at those heady heights A global pandemic and

• catboybotnet 3y ago
  i imagine they expect yearly purchases like apple and iphones, for some reason. it shouldn't be the norm to throw out Perfectly Working Hardware(tm) like an old pair of shoes, but it's the only thing that generates revenue when you aren't in the business of support contracts for decade old hardware. that or they saw growth for one year, and thought that it's a permanent increase. either way, The Board is unhappy when Line go Down.
• bdcravens 3y ago
  Perhaps they assumed from WFH was going to become the new norm, which would likely result in some continued demand (though certainly less than pandemic levels)
• polygamous_bat 3y ago
  Here's the problem: executives are incentivized to (a) make the stock price go up, and (b) make them go up real fast. This means that if the options are (a) admitting the truth that this was a temporary surge, and thus having a moderate but sustainable increase in the stock price, or (b) pretend this is the "new normal", peloton purchases are gonna grow 40% every quarter, and so the stock should skyrocket _right now_, guess which one they picked. It's not a bug, it's a feature of stock-value-maximizing capitalism as opposed to true-value-maximization.
• amelius 3y ago
  It'll only be a matter of time before some manager figures out planned obsolescence.