> I honestly thought all the marketing materials I've seen were quite clear about how the service was billed. I don't think changing the name would lead to more

> I honestly thought all the marketing materials I've seen were quite clear about how the service was billed. I don't think changing the name would lead to more or less confusion or sales. It's very clear how it works. But sadly, the people that created the program don't spend enough time on the Internet to learn that the way the general public perceives things often does not match reality. Ever since Instant Ink started, the Internet has been flooded with morons that think they're geniuses by thinking they can buy 1 month of Instant Ink, cancel the sub, and then keep using the cartridges they think they paid $3 for. If you sub to Instant Ink, you never owned the ink cartridges. At best, you're renting them. Once you decide to stop paying the rent, you don't get to keep using them. I don't know why some people struggle with this.