5 ms·

I think he's primarily hiring her for advertiser relations. She knows all the advertisers and can placate them. Meanwhile hell drive the company and she can be

I think he's primarily hiring her for advertiser relations. She knows all the advertisers and can placate them. Meanwhile hell drive the company and she can be the face

UncleOxidant 3y ago
[flagged]
tootie 3y ago
Advertising and product are not separate concerns. Advertising _is_ the business. If he doesn't take orders from her, the business will just get worse. His vision of "free speech" is in direct antagonism to the kind of brand-safe content that advertisers want.
- UncleOxidant 3y ago
  What are the chances that he actually will listen to her and take her advice? I kind of think he's not accustomed to doing that.
  - DoesntMatter22 3y ago
    There is no chance. That's not what he hired her for. She's just handling the Ads section and being the face of the company. That's it.
- DoesntMatter22 3y ago
  He's not going to take orders from her. That's not her role. And him being a lightning rod of controversy is the only thing that hurt the company. They are grinding out features faster than ever, the got rid of a ton of staff but are moving faster than at any time in the past. You, and others like you want to paint Twitter as some huge failure because you dislike Musk, and that's fine, but in reality the biggest advertisers have come back and with her at the helm even more will. First of all, if you want to see some real crazy racist stuff go on LinkedIn or Facebook. People there are even worse than Twitter. All advertising companies took a hit, and Twitter is actually almost profitable at this point, so if she improves things it WILL be profitable. As soon as he can start paying down that 12 billion loan things will get even better.
  - UncleOxidant 3y ago
    > in reality the biggest advertisers have come back ... and Twitter is actually almost profitable at this point References? This is the closest thing I could find and it doesn't really back up your assertion: https://www.reuters.com/technology/twitters-advertising-business-seen-facing-slow-recovery-2023-04-13/ https://www.reuters.com/technology/twitters-advertising-busi...
    - DoesntMatter22 3y ago
      Apple and Disney is what I'm referring to
      - wokwokwok 3y ago
        ? and you complain about other people speculating. How is your gut feel more relevant than the technical analysis quoted by reuters? You literally said: > Twitter is actually almost profitable at this point
        DoesntMatter22 3y ago
        Musk has said this and he's the one who actually knows.
        Eisenstein 3y ago
        > Musk has said this Should that be taken at face value? The man has repeatedly lied through his teeth, exaggerated, and misled the public for reason ranging from making money selling stock, inflating a meme coin's valuation because the mascot is the same breed of dog that he owns, hyping tech fantasies, up to petty rivalry. I know that every business leader lies and or stretches truth, but his reputation for outright deception on all levels, especially when it comes to his businesses, is fairly established.
        tourmalinetaco 3y ago
- mbesto 3y ago
  Which is exactly how Facebook works/worked - Sheryl was the person driving the business towards profitability and Mark wanted to "connect the world".
  - acjohnson55 3y ago
    Except Mark is far, far less erratic.
    - oliv5900 3y ago
      > META
      - philistine 3y ago
        sure, was.
- roenxi 3y ago
  [flagged]
  - philistine 3y ago
    Advertisers on cable can't be local car dealers and the rest; it's the nature of cable after all. This leaves national US companies, and most of those have global operations and must tread carefully. Here's an example: Carlson is calling for an invasion of Canada. Think advertisers with business there don't see a potential risk with advertising on his show? They're one grassroots movement away from having to vouch they'll stop advertising on his show. Better to steer clear anyway.
    - mrangle 3y ago
      [flagged]
      - tootie 3y ago
        Tucker Carlson is objectively worse than anyone on the left. He advocates blatant racism and fascism, got served with an $800M lawsuit over being caught red-handed telling deliberate lies intended to weaken democracy and got fired for relentlessly abusing his staff. And that comes from Fox and his own text messages. The entire Fox org (and OAN and Newsmax) are now all thoroughly and completely exposed as selling coverage to advance a political and financial agenda. Hannity was coordinating his show with the Trump White House. They are about as corrupt and untrustworthy as any fascist state media. You absolutely cannot in any semblance of seriousness say anything remotely equivalent of MSM or left wing media. There's plenty to critique but it's marginal compared to right-wing media. And Elon has aligned himself squarely with the propagandists.
    - drevil-v2 3y ago
      [flagged]
      - cratermoon 3y ago
        > Calling for an invasion of Canada? That seems unlikely https://www.independent.co.uk/news/world/americas/us-politics/tucker-carlson-liberate-canada-backlash-b2270891.html https://www.independent.co.uk/news/world/americas/us-politic... https://www.vanityfair.com/news/2023/01/tucker-carlson-invade-canada https://www.vanityfair.com/news/2023/01/tucker-carlson-invad... https://www.thestar.com/opinion/star-columnists/2023/02/03/tucker-carlson-says-the-us-should-invade-canada-would-we-roll-out-the-welcome-mat.html https://www.thestar.com/opinion/star-columnists/2023/02/03/t... https://www.mediaite.com/tv/tucker-carlson-calls-for-us-to-invade-canada-why-dont-we-liberate-it/ https://www.mediaite.com/tv/tucker-carlson-calls-for-us-to-i...
- mrangle 3y ago
  We don't know what "advertisers want", because there is no objective advertiser milieu. It has been ruined by pressure campaigns from political groups that are propped up by an extremist media. The only significant drama originates from these pressure campaigns, from groups who are upset that Twitter no longer acts as their de facto partisan agent. The way to seek even ground is for corporations to stop responding to media pressure, and for the press to abandon that role once society rejects it for them. Until then, the pendulum is going to swing too heavily in both directions.

I think he's primarily hiring her for advertiser relations. She knows all the advertisers and can placate them. Meanwhile hell drive the company and she can be the face

UncleOxidant 3y ago

[flagged]

tootie 3y ago

Advertising and product are not separate concerns. Advertising _is_ the business. If he doesn't take orders from her, the business will just get worse. His vision of "free speech" is in direct antagonism to the kind of brand-safe content that advertisers want.

UncleOxidant 3y ago
What are the chances that he actually will listen to her and take her advice? I kind of think he's not accustomed to doing that.
- DoesntMatter22 3y ago
  There is no chance. That's not what he hired her for. She's just handling the Ads section and being the face of the company. That's it.
DoesntMatter22 3y ago
He's not going to take orders from her. That's not her role. And him being a lightning rod of controversy is the only thing that hurt the company. They are grinding out features faster than ever, the got rid of a ton of staff but are moving faster than at any time in the past. You, and others like you want to paint Twitter as some huge failure because you dislike Musk, and that's fine, but in reality the biggest advertisers have come back and with her at the helm even more will. First of all, if you want to see some real crazy racist stuff go on LinkedIn or Facebook. People there are even worse than Twitter. All advertising companies took a hit, and Twitter is actually almost profitable at this point, so if she improves things it WILL be profitable. As soon as he can start paying down that 12 billion loan things will get even better.
- UncleOxidant 3y ago
  > in reality the biggest advertisers have come back ... and Twitter is actually almost profitable at this point References? This is the closest thing I could find and it doesn't really back up your assertion: https://www.reuters.com/technology/twitters-advertising-business-seen-facing-slow-recovery-2023-04-13/ https://www.reuters.com/technology/twitters-advertising-busi...
  - DoesntMatter22 3y ago
    Apple and Disney is what I'm referring to
    - wokwokwok 3y ago
      ? and you complain about other people speculating. How is your gut feel more relevant than the technical analysis quoted by reuters? You literally said: > Twitter is actually almost profitable at this point
      - DoesntMatter22 3y ago
        Musk has said this and he's the one who actually knows.
        Eisenstein 3y ago
        > Musk has said this Should that be taken at face value? The man has repeatedly lied through his teeth, exaggerated, and misled the public for reason ranging from making money selling stock, inflating a meme coin's valuation because the mascot is the same breed of dog that he owns, hyping tech fantasies, up to petty rivalry. I know that every business leader lies and or stretches truth, but his reputation for outright deception on all levels, especially when it comes to his businesses, is fairly established.
        tourmalinetaco 3y ago
mbesto 3y ago
Which is exactly how Facebook works/worked - Sheryl was the person driving the business towards profitability and Mark wanted to "connect the world".
- acjohnson55 3y ago
  Except Mark is far, far less erratic.
  - oliv5900 3y ago
    > META
    - philistine 3y ago
      sure, was.
roenxi 3y ago
[flagged]
- philistine 3y ago
  Advertisers on cable can't be local car dealers and the rest; it's the nature of cable after all. This leaves national US companies, and most of those have global operations and must tread carefully. Here's an example: Carlson is calling for an invasion of Canada. Think advertisers with business there don't see a potential risk with advertising on his show? They're one grassroots movement away from having to vouch they'll stop advertising on his show. Better to steer clear anyway.
  - mrangle 3y ago
    [flagged]
    - tootie 3y ago
      Tucker Carlson is objectively worse than anyone on the left. He advocates blatant racism and fascism, got served with an $800M lawsuit over being caught red-handed telling deliberate lies intended to weaken democracy and got fired for relentlessly abusing his staff. And that comes from Fox and his own text messages. The entire Fox org (and OAN and Newsmax) are now all thoroughly and completely exposed as selling coverage to advance a political and financial agenda. Hannity was coordinating his show with the Trump White House. They are about as corrupt and untrustworthy as any fascist state media. You absolutely cannot in any semblance of seriousness say anything remotely equivalent of MSM or left wing media. There's plenty to critique but it's marginal compared to right-wing media. And Elon has aligned himself squarely with the propagandists.
  - drevil-v2 3y ago
    [flagged]
    - cratermoon 3y ago
      > Calling for an invasion of Canada? That seems unlikely https://www.independent.co.uk/news/world/americas/us-politics/tucker-carlson-liberate-canada-backlash-b2270891.html https://www.independent.co.uk/news/world/americas/us-politic... https://www.vanityfair.com/news/2023/01/tucker-carlson-invade-canada https://www.vanityfair.com/news/2023/01/tucker-carlson-invad... https://www.thestar.com/opinion/star-columnists/2023/02/03/tucker-carlson-says-the-us-should-invade-canada-would-we-roll-out-the-welcome-mat.html https://www.thestar.com/opinion/star-columnists/2023/02/03/t... https://www.mediaite.com/tv/tucker-carlson-calls-for-us-to-invade-canada-why-dont-we-liberate-it/ https://www.mediaite.com/tv/tucker-carlson-calls-for-us-to-i...
mrangle 3y ago
We don't know what "advertisers want", because there is no objective advertiser milieu. It has been ruined by pressure campaigns from political groups that are propped up by an extremist media. The only significant drama originates from these pressure campaigns, from groups who are upset that Twitter no longer acts as their de facto partisan agent. The way to seek even ground is for corporations to stop responding to media pressure, and for the press to abandon that role once society rejects it for them. Until then, the pendulum is going to swing too heavily in both directions.