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“I have made a total of … ~148 EUR from Youtube ad revenue” From 173,000 views

gennarro 3y ago
Yea I was interested in the article until seeing this. And then: > and my content went viral several times Clearly there is misunderstanding of the platform, its scale, and how to use it if you are seeing this as viral. That said he seems to be off to a good start. It’s just a slog to get going unless you are going to go truly viral with shorts but that won’t happen with topics like software, etc
- MichaelZuo 3y ago
  Yeah it seems odd. 1.73 million views is probably 'viral' for a super niche topic, 17.3 million views for less niche topics, 173 million views for music videos. 173k views though... wouldn't have been viral since at least 2008.
mattlondon 3y ago
Yeah approx 1EUR/1000 views which I think is kinda "typical" from what I have heard - the ranges I've heard are approx 1USD to 5USD per 1000 views.
- amelius 3y ago
  What's idiotic about this market is that you can't set your own price.
  - Ekaros 3y ago
    How would you set your own price? Just not showing content when there isn't enough adds available surely would drive away watchers. And the advertisers are already bidding. Certain types of content get higher pay.
    - amelius 3y ago
      Imagine you are inside a store that has magazines. The magazines are all free, because they are filled with lots of advertisements. Then someone says "It's crazy that these magazines can't set their own prices". And someone else says "How would you do that, nobody would pick up the magazines".
      - Ekaros 3y ago
        The magazine might be free. But it might set the prices for adds so high that it don't get filled. Or actually make money. And some VC keeps throwing money at it as surely at some point they will corner the market and make money. And the video makers and article writers can already contact advertisers and ask for whatever price they want.
    - ipaddr 3y ago
      Not show ads unless price is met
      - Ekaros 3y ago
        Hmm, that could work. And also Youtube as platform could charge you for delivered content. So set high per impression price and if you get more views than add revenue Youtube would send you a bill. Could work, could work.
  - mattlondon 3y ago
    You could totally set up your own site and charge people to view it, or strike your own advertising deals for your own site's content. But then you'd probably not get any of the benefits of being on the YouTube platform (discoverability, advertisers already on board, targeting etc), so it starts to make more sense when you consider what the platform is giving you for "free".
    - amelius 3y ago
      I mean, you could, but the point is that we're forgetting that ads as a monetization model are taking away our freedom to price our products as we choose. It would be similarly ridiculous if all apps in the App Store were free and you were paid some small amount per app-invocation that you had no control over.
amelius 3y ago
How much did Google make from those views?
- jsnell 3y ago
  The ad revenue split is reported to be 55% for the creator, 45% for YouTube. (Except for Shorts, where the split is the other way around.)

Yea I was interested in the article until seeing this. And then: > and my content went viral several times Clearly there is misunderstanding of the platform, its scale, and how to use it if you are seeing this as viral. That said he seems to be off to a good start. It’s just a slog to get going unless you are going to go truly viral with shorts but that won’t happen with topics like software, etc

MichaelZuo 3y ago
Yeah it seems odd. 1.73 million views is probably 'viral' for a super niche topic, 17.3 million views for less niche topics, 173 million views for music videos. 173k views though... wouldn't have been viral since at least 2008.

mattlondon 3y ago

Yeah approx 1EUR/1000 views which I think is kinda "typical" from what I have heard - the ranges I've heard are approx 1USD to 5USD per 1000 views.

amelius 3y ago
What's idiotic about this market is that you can't set your own price.
- Ekaros 3y ago
  How would you set your own price? Just not showing content when there isn't enough adds available surely would drive away watchers. And the advertisers are already bidding. Certain types of content get higher pay.
  - amelius 3y ago
    Imagine you are inside a store that has magazines. The magazines are all free, because they are filled with lots of advertisements. Then someone says "It's crazy that these magazines can't set their own prices". And someone else says "How would you do that, nobody would pick up the magazines".
    - Ekaros 3y ago
      The magazine might be free. But it might set the prices for adds so high that it don't get filled. Or actually make money. And some VC keeps throwing money at it as surely at some point they will corner the market and make money. And the video makers and article writers can already contact advertisers and ask for whatever price they want.
  - ipaddr 3y ago
    Not show ads unless price is met
    - Ekaros 3y ago
      Hmm, that could work. And also Youtube as platform could charge you for delivered content. So set high per impression price and if you get more views than add revenue Youtube would send you a bill. Could work, could work.
- mattlondon 3y ago
  You could totally set up your own site and charge people to view it, or strike your own advertising deals for your own site's content. But then you'd probably not get any of the benefits of being on the YouTube platform (discoverability, advertisers already on board, targeting etc), so it starts to make more sense when you consider what the platform is giving you for "free".
  - amelius 3y ago
    I mean, you could, but the point is that we're forgetting that ads as a monetization model are taking away our freedom to price our products as we choose. It would be similarly ridiculous if all apps in the App Store were free and you were paid some small amount per app-invocation that you had no control over.

amelius 3y ago

How much did Google make from those views?

jsnell 3y ago
The ad revenue split is reported to be 55% for the creator, 45% for YouTube. (Except for Shorts, where the split is the other way around.)