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Garry's SF Guide to Where Your Startup Should Be

88 points by pitdesi 15y ago

bentlegen 15y ago
This was written in 2010. How do these locations fare today?
- ralphleon 15y ago
  Pretty well! The mission still has great food but is very competitive for rental space and getting from berkeley to Silicon Valley still sucks ;)
- vinayan3 15y ago
  Some of the companies listed working in certain areas has changed. However, the comments on the commute and pricing is still about the same. I would say he went over the top on describing SOMA. It is still dead.
- potatolicious 15y ago
  I'm surprised he called out the Mission (east of Valencia, which is to say, 95% of the Mission) as being dangerous at night... and didn't do it for "Affordable SOMA". That part of town is infinitely more dangerous at night than even 16/Mission, which is about as bad as that neighborhood gets. I'd consider anything west of 6th in SOMA to be considerably sketchier than any part of the Mission. Not sure if this list is supposed to be a guide on where to put your office in SF, or where to live. He calls out west SOMA as "most soulless area to live in SF" - well yeah, it's the financial district, you put your office there, you don't live there. Besides, that title more rightfully belongs to the Marina district.
  - timr 15y ago
    I live west of 6th in SOMA. It gets sketchy around 7th and 8th, and near the hall of justice, but otherwise it's fine. Meanwhile, in the last year there have been multiple assaults, robberies and a few rapes in the part of Mission that you've called safe. YMMV.
    - potatolicious 15y ago
      I didn't call the Mission safe - please don't be putting words in my mouth. Neither the Mission nor SOMA are good neighborhoods crime-wise, but I'd much rather walk the streets of the Mission if given only one of two choices. The map bears itself out: http://www.trulia.com/crime/San_Francisco,CA,SoMa/ http://www.trulia.com/crime/San_Francisco,CA,SoMa/ Somewhat crime-related but non-violent - besides the BART stops general hygiene in the Mission is not bad, whereas most of the main thoroughfares of west SOMA consistent reek of shit and piss. > "Meanwhile, in the last year there have been multiple assaults, robberies and a few rapes in the part of Mission" ... and there haven't been in SOMA? In any case, this is all pedantics. San Francisco is overall a crime-ridden city where its monied residents waffle between pretending crime doesn't exist, and mocking people who are concerned about it.
      - timr 15y ago
        That map has everything from assault to noise complaints. Open up a few of the SOMA listings, and you'll see that (again, other than around the places I mentioned), that the "events" are mostly petty stuff. Of course no neighborhood is crime-free, but you're blowing the danger of SOMA entirely out of proportion based on your perceptions of aesthetics.
- shali 15y ago
  I've helped two companies search for space in San Francisco in the last couple months and the market is TOUGH right now. If you find a good spot, grab it QUICK! It will be gone before you know it. Prices are quickly on the rise ($30-40 per square foot per year, $40+ if you want something prime in downtown or by ferry building). Palo Alto prices per square foot have gone up ridiculously in the last year as well. Seems to average around $60-80+ per square foot per year. There's hardly any space in downtown PA left unless you're willing to include your arms and legs, too... New listings show up on Craigslist everyday. Seems you get the best deals there if you can grab a sublease which is what my current company was able to do. Alternatively, another great resource for commercial space searching is: http://www.loopnet.com/ http://www.loopnet.com/ Good luck!
harlowja 15y ago
Just stay away from milpitas ;)
- seltzered_ 15y ago
  May I ask why? Just curious, my totally-non-startup employer is based out there and I've thought about pitching to work remotely / office there. I'm tired of texas.
elangoc 15y ago
this is very cool! I came to the area recently and settled in Berkeley based on a PG essay, and I think it deserves the good review that it gets on the map. I thought being in the Gourmet Ghetto area would be too far away from the bustling student-y area with cheap food, but it's nice to see it got mentioned. Travel to SV via public transit is a 2-2.5 hr trip door-to-door (maybe a little more, depending where, and if you need to walk). If commuting is only a once in a while thing, it's not too painful with a Clipper Card but maybe expensive.
- 5vforest 15y ago
  Yeah, best part about commuting to SV by transit is that you can pretty much work the entire way -- driving might be quicker, but if I work on the train it's like I'm not even losing any time.
- reneherse 15y ago
  Totally agree with the vibe of Berkeley that PG talks about in "Cities and Ambition"; it's all about quality of life. I lived there for a couple years and loved it (though I wasn't in tech at the time), and now I'm considering relocating there again. For me the greatest advantage of Berkeley is the opportunity for amazing outdoor recreation, which is a boon if you enjoy nature and want to keep in shape while avoiding the gym. You can live literally minutes away from trail heads into the hills for hiking or biking. Lunchtime trail running? Not a problem. Also at Berkeley Marina you have one of the best locations for sailing in the Bay Area. Access to healthy food is also a huge plus. I've never seen a wider selection of reasonably priced vegetables than at the produce section of the Berkeley Bowl. And, there's far more sunshine than anywhere else on the Peninsula north of Millbrae. Lastly, I agree with your comments and disagree with the author's regarding the commute to SV. An occasional commute to SV is very doable by BART and Caltrain, but a ridiculously stressful waste by car. Just bring your earplugs for those acoustically torturous minutes in the Transbay Tunnel.
5vforest 15y ago
+1 for Berkeley, my rent is less than half of what I would be paying on the other side of the bay, not to mention it's just great out here.
- potatolicious 15y ago
  I've been looking around the Bay for way-cheap alternatives to the city, and nothing I've seen in Berkeley is that cheap. It seems anything close to transit is comparable to SF (at most a 10% discount). It would seem that "far from SF" is countered by "population of monied students".
  - rms 15y ago
    I pay $4700/month for an architecturally magnificent 5BR 2200 square foot house on the block east of the Berkeley Bowl. I suppose it's not cheap on an absolute scale, but a comparable house in SF would be $8000/month at the very minimum and in Pacific Heights or the Marina or a neighborhood I don't want to live in. I think you're underestimating the cost of San Francisco right now. Berkeley is more expensive than Silicon Valley, but it has all of the amenities of a major metropolis (except late night anything) while being quite small in the scheme of things. It's still absolutely not a place to go for a way cheap alternative to a city, as it's still one of the most expensive areas in the USA.
    - potatolicious 15y ago
      Ah, there's the difference then - I've been looking at 0/1/2BR apartments in both SF and Berkeley. It seems like a decent 1BR near BART will run in the $1600-2000 range, which is in the same ballpark as most of SF.
rabidsnail 15y ago
Re: Dogpatch / Potrero Hill The area around 3rd and 20th is actually pretty well connected transit-wise (near 22nd st caltrain, the T line, and three or four bus lines), is a 30 minute walk from soma, and is still pretty cheap. And although the real estate prices are going up (along with the rest of the city) there's still a lot of underutilized land to expand into that should act as a buffer on rent prices. If I were looking for a place to start an office I would look there first. google maps: http://g.co/maps/dqmrn http://g.co/maps/dqmrn walkscore: http://www.walkscore.com/score/3rd-and-20th-st-san-francisco-ca http://www.walkscore.com/score/3rd-and-20th-st-san-francisco...
- callmeed 15y ago
  Uh, I just looked at rentals on CL/Trulia in Potrero/Dogpatch. $4-7K a month for a 3 bedroom? That seems crazy to me, even for SF.
  - rabidsnail 15y ago
    I live a block away from there and pay closer to $3k for a 3 bedroom. And soma looks like $6-10k for the equivalent thing (although soma tends to be 1-2 bedroom places).
- impendia 15y ago
  I lived a block from 3rd and 20th. It's a reasonable place to live, I liked it, and it is indeed next to Caltrain, the T, and the 22 and 48 buses. But there isn't a lot right there, it always takes at least fifteen minutes go get where the action is (i.e. the Mission). I recommend it for anyone who commutes to Stanford, Palo Alto, Mountain View, etc. but wants to live in the city... but if I didn't have my commute I probably would have lived in the Mission/Castro/Hayes Valley/etc.
  - rabidsnail 15y ago
    There's a lot more there now than there was a year or two ago. Most of the places in the immediate vicinity were started in the past year and a half.
jackowayed 15y ago
It's interesting that he didn't include the Financial District. I know of a number of startups there, including some YC startups. He did make this a couple years ago though, and it may be that that's a more recent expansion as it's gotten harder to find reasonable options in SOMA. I worked at Cloudera's office in FiDi over the summer and liked the area a lot. Super-convenient via BART (less convenient than SOMA via Caltrain, but one could always transfer to BART at Millbrae). Right in the middle of everything. Good food options. Felt pretty safe walking to BART after dark because there's enough people around.
- jamesjyu 15y ago
  +1 for FiDi -- we at Parse are right on California and Market, as are a lot of other new startups. Being right off of BART and having awesome access to the ferry building and downtown is very convenient. Also, lots of lunch options.
- vinayan3 15y ago
  FiDi does have the best lunch options in the city M-F.
  - arohner 15y ago
    Yes, and the worst lunch options Sat & Sun.
    - neilk 15y ago
      Nearly no dinner options on any day.
- rabidsnail 15y ago
  It seems like startups tend to move north once they get to the stage where they're not quite really startups anymore. Dropbox is a classic example. I don't know how easy it is to find space up there if you're not using a whole floor of an office building, though.
  - 15y ago
goodweeds 15y ago
Downtown Oakland was sadly ignored. The nice side of Lake Merritt, as well as downtown and Jack London Square are generally overlooked. Maybe that's a good thing for my rent. I pay $1900 for an 1100 ft^2 2br/2bath right next to jack london square, with a pool, a hot tub, and soon with a 100mbps synchronous connection that will cost $45/month. BART is 4 blocks away and door to door I'm downtown in 30 minutes. I'm looking at downtown office space now and it's incredibly cheap, plus the business taxes are a lot cheaper. The food scene isn't as great as Berkeley, but rent is 30% cheaper, and there are far fewer yuppy moms walking around with kids in strollers, which makes me happy. There has been a pretty solid core of hackers moving here in the past two years, generally people like me in our early '30s who have been in SF for a decade+ and have finally stopped drinking the "San Francisco is worth $4k for a 750 ft^2 apartment" koolaid.
_delirium 15y ago
Santa Cruz can be a good option for some kinds of things. Pros: Lower housing/office rental costs than most of SF/SV, nice ocean, less crowded coffee shops, lots of UCSC students willing to work as cheap summer interns in return for not having to commute across the hill, lower salaries for senior engineers for the same reason if you find one[1], substantial local indie-gaming startup scene (Team Meat, Chronic Logic, Gaijin Games, Graeme Devine), laid-back lifestyle. Cons: Further from the VC and most of the tech/meetup action, SF/SV people consider it infinitely far away, harder to find senior engineers, few local peers if you aren't in the indie-game space, laid-back lifestyle. [1] There are a lot of engineers who live in SC, either because they prefer it to living in the Valley, or because they already established families there back when there were more tech jobs (SCO, etc.). Most now commute to Mountain View, San Jose, or Cupertino, but many would take a substantial paycut to not have to make that commute every day, which seems like a potential arbitraging opportunity for the right startup.
agentargo 15y ago
Would love one of these for NYC. Or maybe just a neighborhood map for 20-somethings
rll 15y ago
I'd look at downtown Sunnyvale as well. Nokia moved in a while ago, and Apple will be moving in later this year. Murphy street has a little bit of life, although not as much as University in PA or Castro in MV. But the rents are lower than PA/MV and Sunnyvale is a Caltrain bullet stop. Lots of startups in Sunnyvale too, although many of them are over in the Plug and Play Techcenter place which is far from everything except the skate park.
aiurtourist 15y ago
"The Mission: Recommended for awesome people." Guess I'm not awesome. I'll just continue to live in the south bay under a rock.
neilk 15y ago
I'm not much of a businessperson, but I wonder why startups cluster in expensive places like South Park. You could move to a loft in the East Bay, not too far from BART, and save enough to pay a whole other salary, maybe two. pg's thesis about Silicon Valley is that it's mostly the about the investors. I assume that the talent pool is willing to do a BART ride to the East Bay for the right startup. So is being smack dab in the middle of the cluster that vital to success? How does the math work out?
lawrence 15y ago
The area to watch right now if you want central location, access to Bart, and an up coming startup scene is around Civic Center, between 6th and 10th and market / mission. It's still VERY sketchy there, but not for long - Twitter is coming soon, and this should start to gentrify / startupify things. Lots of classic, old SF office buildings there too.
- potatolicious 15y ago
  How do you think it will gentrify? There is already plenty of "legitimate" foot traffic there in the daytime from all the government and government-affiliated offices. That doesn't seem to have helped. The homeless and addicts congregate there because of a combination of housing policy and placement of social services. As long as those remain, I'm not sure if all the startups of the Bay could displace them. Note: I'm not advocating removing housing/services for the homeless, but rather that forcibly moving a bunch of startups there will just mean you'll add a lot of startups into the mix of sketchiness. It won't get rid of the sketchiness.
  - lawrence 15y ago
    You might be right. But dropping one giant startup in there will almost certainly mean new coffee shops, restaurants, and more courage for other startups to move in.
    - spudlyo 15y ago
      I hope you're right, but I think that'd be more likely to happen if Twitter didn't already provide all the coffee and food that their people might want. There really isn't a reason to leave the office during the day.
eli_gottlieb 15y ago
So whatever happened to "not in San Francisco"?
kkt262 15y ago
This is an excellent guide, especially since me and my co-founder are moving to SF soon. Any price range info by chance?

88 points by pitdesi 15y ago

bentlegen 15y ago

This was written in 2010. How do these locations fare today?

ralphleon 15y ago
Pretty well! The mission still has great food but is very competitive for rental space and getting from berkeley to Silicon Valley still sucks ;)
vinayan3 15y ago
Some of the companies listed working in certain areas has changed. However, the comments on the commute and pricing is still about the same. I would say he went over the top on describing SOMA. It is still dead.
potatolicious 15y ago
I'm surprised he called out the Mission (east of Valencia, which is to say, 95% of the Mission) as being dangerous at night... and didn't do it for "Affordable SOMA". That part of town is infinitely more dangerous at night than even 16/Mission, which is about as bad as that neighborhood gets. I'd consider anything west of 6th in SOMA to be considerably sketchier than any part of the Mission. Not sure if this list is supposed to be a guide on where to put your office in SF, or where to live. He calls out west SOMA as "most soulless area to live in SF" - well yeah, it's the financial district, you put your office there, you don't live there. Besides, that title more rightfully belongs to the Marina district.
- timr 15y ago
  I live west of 6th in SOMA. It gets sketchy around 7th and 8th, and near the hall of justice, but otherwise it's fine. Meanwhile, in the last year there have been multiple assaults, robberies and a few rapes in the part of Mission that you've called safe. YMMV.
  - potatolicious 15y ago
    I didn't call the Mission safe - please don't be putting words in my mouth. Neither the Mission nor SOMA are good neighborhoods crime-wise, but I'd much rather walk the streets of the Mission if given only one of two choices. The map bears itself out: http://www.trulia.com/crime/San_Francisco,CA,SoMa/ http://www.trulia.com/crime/San_Francisco,CA,SoMa/ Somewhat crime-related but non-violent - besides the BART stops general hygiene in the Mission is not bad, whereas most of the main thoroughfares of west SOMA consistent reek of shit and piss. > "Meanwhile, in the last year there have been multiple assaults, robberies and a few rapes in the part of Mission" ... and there haven't been in SOMA? In any case, this is all pedantics. San Francisco is overall a crime-ridden city where its monied residents waffle between pretending crime doesn't exist, and mocking people who are concerned about it.
    - timr 15y ago
      That map has everything from assault to noise complaints. Open up a few of the SOMA listings, and you'll see that (again, other than around the places I mentioned), that the "events" are mostly petty stuff. Of course no neighborhood is crime-free, but you're blowing the danger of SOMA entirely out of proportion based on your perceptions of aesthetics.
shali 15y ago
I've helped two companies search for space in San Francisco in the last couple months and the market is TOUGH right now. If you find a good spot, grab it QUICK! It will be gone before you know it. Prices are quickly on the rise ($30-40 per square foot per year, $40+ if you want something prime in downtown or by ferry building). Palo Alto prices per square foot have gone up ridiculously in the last year as well. Seems to average around $60-80+ per square foot per year. There's hardly any space in downtown PA left unless you're willing to include your arms and legs, too... New listings show up on Craigslist everyday. Seems you get the best deals there if you can grab a sublease which is what my current company was able to do. Alternatively, another great resource for commercial space searching is: http://www.loopnet.com/ http://www.loopnet.com/ Good luck!

harlowja 15y ago

Just stay away from milpitas ;)

seltzered_ 15y ago
May I ask why? Just curious, my totally-non-startup employer is based out there and I've thought about pitching to work remotely / office there. I'm tired of texas.

elangoc 15y ago

this is very cool! I came to the area recently and settled in Berkeley based on a PG essay, and I think it deserves the good review that it gets on the map. I thought being in the Gourmet Ghetto area would be too far away from the bustling student-y area with cheap food, but it's nice to see it got mentioned. Travel to SV via public transit is a 2-2.5 hr trip door-to-door (maybe a little more, depending where, and if you need to walk). If commuting is only a once in a while thing, it's not too painful with a Clipper Card but maybe expensive.

5vforest 15y ago
Yeah, best part about commuting to SV by transit is that you can pretty much work the entire way -- driving might be quicker, but if I work on the train it's like I'm not even losing any time.
reneherse 15y ago
Totally agree with the vibe of Berkeley that PG talks about in "Cities and Ambition"; it's all about quality of life. I lived there for a couple years and loved it (though I wasn't in tech at the time), and now I'm considering relocating there again. For me the greatest advantage of Berkeley is the opportunity for amazing outdoor recreation, which is a boon if you enjoy nature and want to keep in shape while avoiding the gym. You can live literally minutes away from trail heads into the hills for hiking or biking. Lunchtime trail running? Not a problem. Also at Berkeley Marina you have one of the best locations for sailing in the Bay Area. Access to healthy food is also a huge plus. I've never seen a wider selection of reasonably priced vegetables than at the produce section of the Berkeley Bowl. And, there's far more sunshine than anywhere else on the Peninsula north of Millbrae. Lastly, I agree with your comments and disagree with the author's regarding the commute to SV. An occasional commute to SV is very doable by BART and Caltrain, but a ridiculously stressful waste by car. Just bring your earplugs for those acoustically torturous minutes in the Transbay Tunnel.

5vforest 15y ago

+1 for Berkeley, my rent is less than half of what I would be paying on the other side of the bay, not to mention it's just great out here.

potatolicious 15y ago
I've been looking around the Bay for way-cheap alternatives to the city, and nothing I've seen in Berkeley is that cheap. It seems anything close to transit is comparable to SF (at most a 10% discount). It would seem that "far from SF" is countered by "population of monied students".
- rms 15y ago
  I pay $4700/month for an architecturally magnificent 5BR 2200 square foot house on the block east of the Berkeley Bowl. I suppose it's not cheap on an absolute scale, but a comparable house in SF would be $8000/month at the very minimum and in Pacific Heights or the Marina or a neighborhood I don't want to live in. I think you're underestimating the cost of San Francisco right now. Berkeley is more expensive than Silicon Valley, but it has all of the amenities of a major metropolis (except late night anything) while being quite small in the scheme of things. It's still absolutely not a place to go for a way cheap alternative to a city, as it's still one of the most expensive areas in the USA.
  - potatolicious 15y ago
    Ah, there's the difference then - I've been looking at 0/1/2BR apartments in both SF and Berkeley. It seems like a decent 1BR near BART will run in the $1600-2000 range, which is in the same ballpark as most of SF.

rabidsnail 15y ago

Re: Dogpatch / Potrero Hill The area around 3rd and 20th is actually pretty well connected transit-wise (near 22nd st caltrain, the T line, and three or four bus lines), is a 30 minute walk from soma, and is still pretty cheap. And although the real estate prices are going up (along with the rest of the city) there's still a lot of underutilized land to expand into that should act as a buffer on rent prices. If I were looking for a place to start an office I would look there first. google maps: http://g.co/maps/dqmrn http://g.co/maps/dqmrn walkscore: http://www.walkscore.com/score/3rd-and-20th-st-san-francisco-ca http://www.walkscore.com/score/3rd-and-20th-st-san-francisco...

callmeed 15y ago
Uh, I just looked at rentals on CL/Trulia in Potrero/Dogpatch. $4-7K a month for a 3 bedroom? That seems crazy to me, even for SF.
- rabidsnail 15y ago
  I live a block away from there and pay closer to $3k for a 3 bedroom. And soma looks like $6-10k for the equivalent thing (although soma tends to be 1-2 bedroom places).
impendia 15y ago
I lived a block from 3rd and 20th. It's a reasonable place to live, I liked it, and it is indeed next to Caltrain, the T, and the 22 and 48 buses. But there isn't a lot right there, it always takes at least fifteen minutes go get where the action is (i.e. the Mission). I recommend it for anyone who commutes to Stanford, Palo Alto, Mountain View, etc. but wants to live in the city... but if I didn't have my commute I probably would have lived in the Mission/Castro/Hayes Valley/etc.
- rabidsnail 15y ago
  There's a lot more there now than there was a year or two ago. Most of the places in the immediate vicinity were started in the past year and a half.

jackowayed 15y ago

It's interesting that he didn't include the Financial District. I know of a number of startups there, including some YC startups. He did make this a couple years ago though, and it may be that that's a more recent expansion as it's gotten harder to find reasonable options in SOMA. I worked at Cloudera's office in FiDi over the summer and liked the area a lot. Super-convenient via BART (less convenient than SOMA via Caltrain, but one could always transfer to BART at Millbrae). Right in the middle of everything. Good food options. Felt pretty safe walking to BART after dark because there's enough people around.

jamesjyu 15y ago
+1 for FiDi -- we at Parse are right on California and Market, as are a lot of other new startups. Being right off of BART and having awesome access to the ferry building and downtown is very convenient. Also, lots of lunch options.
vinayan3 15y ago
FiDi does have the best lunch options in the city M-F.
- arohner 15y ago
  Yes, and the worst lunch options Sat & Sun.
  - neilk 15y ago
    Nearly no dinner options on any day.
rabidsnail 15y ago
It seems like startups tend to move north once they get to the stage where they're not quite really startups anymore. Dropbox is a classic example. I don't know how easy it is to find space up there if you're not using a whole floor of an office building, though.
- 15y ago

goodweeds 15y ago

Downtown Oakland was sadly ignored. The nice side of Lake Merritt, as well as downtown and Jack London Square are generally overlooked. Maybe that's a good thing for my rent. I pay $1900 for an 1100 ft^2 2br/2bath right next to jack london square, with a pool, a hot tub, and soon with a 100mbps synchronous connection that will cost $45/month. BART is 4 blocks away and door to door I'm downtown in 30 minutes. I'm looking at downtown office space now and it's incredibly cheap, plus the business taxes are a lot cheaper. The food scene isn't as great as Berkeley, but rent is 30% cheaper, and there are far fewer yuppy moms walking around with kids in strollers, which makes me happy. There has been a pretty solid core of hackers moving here in the past two years, generally people like me in our early '30s who have been in SF for a decade+ and have finally stopped drinking the "San Francisco is worth $4k for a 750 ft^2 apartment" koolaid.

_delirium 15y ago

Santa Cruz can be a good option for some kinds of things. Pros: Lower housing/office rental costs than most of SF/SV, nice ocean, less crowded coffee shops, lots of UCSC students willing to work as cheap summer interns in return for not having to commute across the hill, lower salaries for senior engineers for the same reason if you find one[1], substantial local indie-gaming startup scene (Team Meat, Chronic Logic, Gaijin Games, Graeme Devine), laid-back lifestyle. Cons: Further from the VC and most of the tech/meetup action, SF/SV people consider it infinitely far away, harder to find senior engineers, few local peers if you aren't in the indie-game space, laid-back lifestyle. [1] There are a lot of engineers who live in SC, either because they prefer it to living in the Valley, or because they already established families there back when there were more tech jobs (SCO, etc.). Most now commute to Mountain View, San Jose, or Cupertino, but many would take a substantial paycut to not have to make that commute every day, which seems like a potential arbitraging opportunity for the right startup.

agentargo 15y ago

Would love one of these for NYC. Or maybe just a neighborhood map for 20-somethings

rll 15y ago

I'd look at downtown Sunnyvale as well. Nokia moved in a while ago, and Apple will be moving in later this year. Murphy street has a little bit of life, although not as much as University in PA or Castro in MV. But the rents are lower than PA/MV and Sunnyvale is a Caltrain bullet stop. Lots of startups in Sunnyvale too, although many of them are over in the Plug and Play Techcenter place which is far from everything except the skate park.

aiurtourist 15y ago

"The Mission: Recommended for awesome people." Guess I'm not awesome. I'll just continue to live in the south bay under a rock.

neilk 15y ago

I'm not much of a businessperson, but I wonder why startups cluster in expensive places like South Park. You could move to a loft in the East Bay, not too far from BART, and save enough to pay a whole other salary, maybe two. pg's thesis about Silicon Valley is that it's mostly the about the investors. I assume that the talent pool is willing to do a BART ride to the East Bay for the right startup. So is being smack dab in the middle of the cluster that vital to success? How does the math work out?

lawrence 15y ago

The area to watch right now if you want central location, access to Bart, and an up coming startup scene is around Civic Center, between 6th and 10th and market / mission. It's still VERY sketchy there, but not for long - Twitter is coming soon, and this should start to gentrify / startupify things. Lots of classic, old SF office buildings there too.

potatolicious 15y ago
How do you think it will gentrify? There is already plenty of "legitimate" foot traffic there in the daytime from all the government and government-affiliated offices. That doesn't seem to have helped. The homeless and addicts congregate there because of a combination of housing policy and placement of social services. As long as those remain, I'm not sure if all the startups of the Bay could displace them. Note: I'm not advocating removing housing/services for the homeless, but rather that forcibly moving a bunch of startups there will just mean you'll add a lot of startups into the mix of sketchiness. It won't get rid of the sketchiness.
- lawrence 15y ago
  You might be right. But dropping one giant startup in there will almost certainly mean new coffee shops, restaurants, and more courage for other startups to move in.
  - spudlyo 15y ago
    I hope you're right, but I think that'd be more likely to happen if Twitter didn't already provide all the coffee and food that their people might want. There really isn't a reason to leave the office during the day.

eli_gottlieb 15y ago

So whatever happened to "not in San Francisco"?

kkt262 15y ago

This is an excellent guide, especially since me and my co-founder are moving to SF soon. Any price range info by chance?