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I mean, just thinking through it logically, it _must_ be harder getting someone to sign back up for a service they quit right? I mean, they tried it and then th
by dclowd9901 4y ago
I mean, just thinking through it logically, it _must_ be harder getting someone to sign back up for a service they quit right? I mean, they tried it and then they left it because ostensibly they didn’t think it provided value. How does that equation change?
- graypegg 4y agoThe sample we’re talking about is people who want to cancel. It’s going to be hard to win them back no matter what, but it’s harder if the last interaction they had felt like being scammed. Also a lot of people cancel for reasons like current finances, solving the problem they signed up to solve, or their usage is seasonal.
- marcosdumay 4y agoCompared to a random person, no, it shouldn't. They know about you, understand your service, and clearly value it within the error margin your publicity material implies. People's value evaluation change all the time, somebody that values it just a bit too little to subscribe has large odds of eventually changing into just enough to subscribe.
- burnished 4y agoOr they left because it was no longer providing them value - but that is a consequence of circumstances which are always changing.
- xboxnolifes 4y agoI subscribe and unsubscribe from Netflix a couple times per year when there is something I want to watch most easily available on Netflix. If unsubscribing from Netflix was an hour endeavor, I would never re-subscribe and instead go through the extra effort of finding a good torrent.