I also think it was invaluable that the iPhone app system was heavily secured (app approvals/reviews/restrictions) and or closed in the early years. Consumers w

I also think it was invaluable that the iPhone app system was heavily secured (app approvals/reviews/restrictions) and or closed in the early years. Consumers were coming from a terrible Windows stretch where viruses plagued the mass PC systems connected to the Internet. They mostly didn't have to worry about that while learning how to best utilize the iPhone in their day to day lives. Apple made several excellent pro-consumer choices that many other companies would not have (including squeezing the telecom companies; which at the time, Apple & Co were nowhere near the size they are now, pushing around big telecom was no small feat).