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The problem is that Reddit's incentives are directly opposed to their users. Advertisers demand a lot of ads, a continuous drive for "engagement", and bland co
by crote 4y ago
The problem is that Reddit's incentives are directly opposed to their users.
Advertisers demand a lot of ads, a continuous drive for "engagement", and bland cookie-cutter content. Users want to hang around in their own weird little subreddits - without being bothered with ads or "useful" recommendations.
It is impossible to combine the two, so the official Reddit app can never satisfy the user base.
- icehawk 4y agoBut, additionally, advertisers aren't going to play for a platform that has no users. You have to cater to them in some way shape or form or they're going to find a platform that does. That's how reddit got popular in the first place.
- rhaksw 4y agoI'm not sure how ads and eyeballs are incompatible. The internet has been running on ads since forever. Yeah I don't like them but I understand why they're there.
- tomjen3 4y agoAdvertisers need to select subreddits that fit their niche better. Yes there is porn on reddit, but that shouldn't stop amazon from advertising on /r/books. Not all subreddits are equally suited for ads, but some of the subreddits are going to get people to stay. So if you come for /r/gonewild, you might end up going to /r/books and buy a nice e-reader. Now if advertisers don't, or can't, target their ads to nices, then those ads don't need to be on reddit in the first place, and the people making those campaigns should not work in marketing.
- JCharante 4y agoI don't mind ads at all, it's just that the official reddit app is garbage and slow like the GTA V Online loading screen